Blogging Content: Multimedia, Visuals, and How-To’s

June 28, 2012 by  Filed under: Video 

The content that you produce on your blog or your company’s blog is essential. Do not put any content on your blog that seems interesting. It is crucial to strategize and plan for what kind of information you are sending to your audience and potential new followers. Irrelevant, random information will be overlooked and not shared among others. The content that you put out there needs to be relevant and needs to send a message to your audience. The information needs to be worth their time and effort to read over and/or watch. Follow these tips to ensure that your information will be noticed.

In regards to multimedia and visual aspects, Screencast with Screenr of your product and share it. Demonstrate a step by step guide on how to perform a task using Screencast, a how-to video, or show various steps in a series of photos. Try to incorporate as many different ways as possible to show the content. Taking alternate routes will instill interest in the audience and grab the attention of other potential clients. Portray your message another way. Create a music video and add it to your blog content. This new and exciting bit of content will keep the viewers attention and will cause them to want more. Share a cartoon on your blog of your choice or create an original cartoon to demonstrate your business’ personality.

Writing a how-to video needs to incorporate certain details and instructions to be effective and successful. The first step is to write a “how-to” article. Within the article, be sure to give specific instructions with various screenshots or photos on the steps that need to be taken. Integrating photos into the steps with vastly help the viewers with the instructions. Step by step photos shows them what they should be doing and how they should be doing it. For those visual people, this is aid them tremendously. Add your view on your common mistakes in your industry and offer a solution to the problem or problems. To better understand, ask some help from the video production expert.

Specify ways on how to avoid or fix the problem so that the viewers know that your business is aware of how to combat an issue that arises. Because they are following specific instructions provided by your company, offer an incentive for them. Their time and effort is just as precious as yours so be sure to incorporate something to drive them to follow through with it. Along with the “how-to” video add a list of some things to avoid with the instructions. The viewers will appreciate the heads up before they embark on this task. It would be extremely helpful to relate the content to a current event or a factor that everyone will be able to recognize. Doing so will drive them even more to want to complete the task at hand. Incorporate all of these elements of multimedia, visuals, and how-to videos and you can ensure a successful blog. After these have been taken into consideration, target as many groups as possible.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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