Organic SEO Services: Search Engine Marketing Vs. Search Engine Optimization

June 28, 2012 by  Filed under: SEO 

Many webmasters believe that search engine optimization and search marketing are the same. Even some so-called “experts” in the field commonly swap the two terms. Search engine marketing is a wider discipline that incorporates search engine optimization. It includes both paid search results and organic search results. This form of marketing involves everything that can be done for promoting a site, including:

• Traditional SEO work
• Pay-per-click advertising (PPC)
• Paid inclusion
• Directory submission management
• Traditional ads
• Keyword research

Search engine optimization is part of online marketing. In its simplest form, it is the process of increasing the visibility of your site in search results. This strategy considers what people search for and how to make your website rank for those terms. It normally takes longer to see results with this strategy than it does with search engine marketing. However, once a page ranks well for a specific keyword, then traffic keeps coming in month after month for free. Spiders use complex algorithms to determine the relevance of indexed pages for a particular word or phrase. A keyword analysis is performed for both strategies, but not necessarily at the same time.

Search engine marketing offers instant gratification and measurable results. You can basically set up a pay-per-click campaign in a few minutes and have your advertisements running within one hour. Business owners can use a wide range of web tools to track performance and measure the success of a website. A comprehensive online marketing campaign should include performance monitoring and reporting, link popularity / reputation development, and trusted feed programs.

Many experts believe that the best time to incorporate these two strategies is when you first envision your website. Finding the right keywords and building links during the decision-making process of setting up your website ensures that you get the highest rank possible. By using search engine marketing, you can increase traffic and sales sometimes within minutes of setting up your advertising campaign. Business owners spend anywhere from hundreds to millions of dollars a month on paid search advertising.

A successful Internet marketing campaign will address both forms of traffic. Since the goal of these strategies is to make your website better for both human visitors and robots, you may find that you don’t need to use other forms of marketing. It is believed that the main sources of traffic are links from other sites. What form of advertising you will choose depends entirely on your budget and marketing goals.

A backlink building service provider can help you with your SEO efforts. If you want to get the most out of your search engine marketing campaign and promote your online business more effectively, hire an expert who offers organic SEO services.

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