Organic SEO Services: The Advantages of Search Engine Marketing

June 28, 2012 by  Filed under: SEO 

Getting your website on the first page in search results is not as difficult as it may seem. Search engine marketing (SEM) can boost your rankings and increase your conversion rate. This form of advertising is one of the most cost efficient ways to reach a target market and attract new customers. The most important components of a search engine marketing campaign are pay-per-click advertising, pay-for-inclusion, and organic search engine optimization. Business owners and webmasters can use one or more of these strategies to promote their sites on the Internet.

Search engine marketing has some unique advantages, including:

• Measurable results
• High precision
• Extreme leverage
• Flexibility
• Cost effectiveness
• Low entry costs
• Highly targeted
• Quick to implement
• Accessibility
• Qualified visitors

Companies can use this form of marketing to generate qualified traffic, increase online sales, and build brand awareness. With online marketing, you can reach millions of potential clients instantly and track how they find your website. This is one of the best forms of direct marketing because it places your business in front of customers at a time when they are actively searching for the products and services that you are offering.

More than 80 percent of Internet traffic comes from search engines. If you want to attract new clients and keep your existing ones, then you need to be found online. Using search engine marketing techniques is a great way to build your online presence and reach specifically targeted demographics. People who see your advertisements are actively searching for the keywords that you want to target. For example, if have a dating website, you will probably include some of these keywords in your advertisement: dating tips, online dating, dating advice, etc. If anyone searches one of these terms, your ad will appear.

There are five times more online purchases made from search engine traffic compared to banner advertising. The cost for online marketing campaigns is much lower than that for other forms of advertising. When your site shows up on the first pages on search results, you are going to get targeted traffic every hour, every day. Search engine marketing can help you reach a global audience and convert visitors into customers.

When using this form marketing, you can focus on active buyers and forget passive advertising. The vast majority of people who visit your website are ready to buy your products, sign up for your newsletter, or call for your service. You can start with a relatively small investment and assess the results of your campaign fairly quickly. This type of advertising gives you the opportunity to turn a small business into a large business or increase profits for a large business.

If you need help optimizing your website, hire a backlink building service provider or a company that offers organic SEO services. Most SEO experts specialize in search engine marketing as well. They can help you improve the visibility of your website on the Internet and build your brand.

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