Panda Change in Algorithm for Google Search Engine Make Links Important Again

June 28, 2012 by  Filed under: SEO 

Change in Algorithm for Google Search Engine

When the revision in algorithm for Google search called Panda was first unleashed in the United States in early 2011, big brand websites like JC Penny’s and Forbes, whose SEO practices had become questionable, felt the wrath of the fundamental changes in its search algorithm with the change in algorithm for Google search engine. Their former top ranking immediately hit rock bottom. After all, the whole point of Panda was to reprimand shady tactics initiated by link-building strategies even if you were unaware of AKA outsourced it. Furthermore, it did not matter, as shown above, who you were.

The gist of the change in algorithm for Google search were:

  • If you played it fair with Google’s very public rules, you would see your search engine ranking go up
  • If you, whether intentionally or unintentionally, breaking the rules with questionable link-building, you would see your top search results status plummet
  • For the fortunate, Google Panda had no effect on your ranking


A shocking 12% of search results were affected with former #1 results dropping to #10 or below. Upon closer inspection, revision in algorithm for Google search focused on link-building strategies, an area of SEO that has always had its share of controversy as well as misinformation in its bid to attract relevant traffic. For example:

  1. Link exchanges or web rings benefit when all the websites involved are of equal quality content and similar category (i.e Harry Potter fan sites) but suffer when a site in the ring fails to provide content for visitors to actually explore the site and see the reciprocal links (i.e. high bounce).
  2. Link farms are similar but often created artificially with automated programs that often avalanche into spamming search engine indexes sometimes referred to as spamdexing.

Rise and Fall in International SEO

International SEO also had its share of losses in search engine visibility up to almost 98%. On the contrary, where there are losers, there are also winners taking formerly #1 search engine ranks. Search engine visibility in the international SEO front for some websites increased up to 133%.

Links Do Matter

As Panda returns websites and search engine results back to its roots. In the mid-1990s when the Internet changed life as we knew it, hyperlinks were usually how you traveled not only from page-to-page but from site-to-site as well in the prehistoric days of text-only browsers.

It was only in the late 1990s that hyperlinks, shortened nowadays to just plain links, when Google’s founders decided how many others sites linked to you i.e. inbound links made you important or even more important. As a result, you could become top cat by building as many inbound links as possible.

On the other hand, it did not matter if was linking to my burger fan site or was. In the end, they had equal value to my websites popularity AKA PageRank.

Panda is more than about links but also about link quality. You can read further in this article from World Copywriters about the changes in algorithm for Google search engine and International SEO.

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