Who Said Email Marketing Was Dead?

June 28, 2012 by  Filed under: Email 

One thing that you must keep in mind and hold very close is the fact that you cannot send any email marketing materials to anyone that has not requested it.

DO NOT purchase a mailing list and start emailing everyone on it. While that sounds like a good idea, some of those people may not have given anyone the okay to pass their information on to others. This can create some legal backlash that you are not quite ready for, so avoid it at all costs.

The key to effective email marketing is to get users to opt-in to receive emails from you. One great way to do this is by offering them discounts that they would not be able to get otherwise. When people feel they are being offered something, it makes them more likely to want to work with you.

Make sure that you make the opt-out process just as simple, since trapping users into receiving continued emails is a recipe for disaster. Even though people agreed to get emails from you, they do not want their inbox swarmed with them. Ideally, you should be sending out an email every two to three days.

Some local businesses send out weekly newsletters as part of their email marketing strategy and put all pertinent information in it. Either method is fine. You just want to make sure not to send so many emails that people see you as being bothersome.

If you are going to send out an email, make sure that you have something worthwhile to say in it. Nobody wants to get an email which offers no value to them. If people feel your emails are worthless, they will opt-out and that could signal a loss of business.

Also, if you only have a little to say, keep the email brief and to the point. Users do not want to read a wordy email that fails to get to the point until the very end. Many will not reach the end and they will most likely delete it.

Focus on things that will appeal to the average customer while subtly mentioning your product or service. If you are too in your face about selling what you have to offer, it can be a turnoff to potential customers. Make sure that you cater to the customer and make them the focus of your emails. Let them know how you can help them, otherwise they will be turned off by you only wanting the opposite.

A successful email marketing campaign is possible as long as you follow a few simple best practices. Use the information here if you want to have a good campaign that will not get you or your local business into any legal trouble.

By the way, do you want to learn more about how to use local search marketing to increase your local businesses online visibility, get more leads and customers, and reduce your marketing costs all at the same time? If so, you should download my free report here: local internet marketing guide.

Or if you want to learn more about email marketing and how it can help your local business, watch the video and read the article here: effective email marketing.

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