Common SEO Concepts

June 30, 2012 by  Filed under: SEO 

People often believe that traffic would come all by itself once you build a blog. Online businesses often forget that there are billions of blogs out there on the web. If the ecommerce business owner isn’t aware of how to popularize his website, nobody would visit it. The process of making a website easily accessible to anyone is known as search engine optimization (SEO). By implementing SEO, your website would rank high in popular search engines.

Keep in mind that the internet is changing constantly. New websites and blogs are coming up everyday. Hence, you have to review all your SEO strategies regularly. Besides, you’ve to keep track of the volume of traffic coming to your website.

You’ve to define with clarity the purpose of your blog as well as the target audience. The more you’re aware about the message that you want to disseminate, the easier it’ll be for you to choose your keywords intelligently. It would be easier for people to locate you in the popular search engines.

Choose words with modifiers that streamline the search from a larger topic. For instance, you would definitely not want the keyword to be as common as “dog”. When a person searches with the word “dog”, billions of listings would come up. If you’ve a website dealing with dogs, the same would get lost in the search. Instead, think of modifiers or generic words that can narrow the search to your website. For instance, you can include a location like Maryland, Sweden, East London etc. You can also modify your keywords with specific type of dogs like “hunting dogs” or “show dogs” if these are the types of dogs you deal in.

You can add to the list words from various other sources, like your readers. It often happens that the words you believe would return a favorable search in popular search engines could be somewhat different from what people enter for searches.

You can also incorporate long-tailed keywords like “dog treats”, “Baltimore dog treats”, “Baltimore large dog treats”, “Baltimore and Maryland large dog treats” etc. These are the keyword phrases that internet users are most likely to enter. The search engine crawlers will scour your website for relevancy to these phrases and then list your website among the top searches.

It isn’t difficult to rank high in search engine results. You only need to adopt the correct concepts and implement them intelligently.

We are a top SEO company India offering various search engine optimization services.

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