Natural Link Building Strategies to Optimize Your Website for the Search Engines

June 30, 2012 by  Filed under: SEO 

You created a website for your business in the hope of increasing the traffic to your site which eventually will translate to increased business activities. Problem is, your webpage rarely gets called in by the search engines, so it stays in the cold freezer, not seeing the light of day.

In other words, your website lacks one powerful internet-based marketing tool – link building. This is the practice of doing anything to build links to a website. This in turn will allow the search engines to know if your web page can be included in the search result list.

To optimize your link building and avoid making them look forced or unnatural, the following are deemed important considerations:

1. Links on Relevant Sites
Building links from relevant sites are more powerful than links from irrelevant sites. Think of it as Site A needing Site B – where Site A is related to Site B by the product they sell, for example. Site A could be a car dealer and site B could be an insurance provider. They may not be in the same category but they are relevant to one another. Linking the two sites will get Site A customers viewing Site B and vice versa.

2. Primary Keywords in the Anchor Text
Link building may utilize key words or anchor text used to point to your site. Precaution should be taken so as not to overuse the keyword and not to use the same anchor text in all of your links as this will look unnatural. What you want is for your anchor texts to be optimized in order to see some huge effects on the ranking of your site.

3. Leave Links Long Enough
Search engines may need longer time to see the links you have created for your page. And it could yield ranking results improvement after few months. A good 90 days period will be enough for the search engines to gauge the site’s being linked to.

4. Track Results
The reason why you need to track your link building efforts is to know how the links are helping the site. Tracking should be done on the traffic that comes to the site and the keyword rankings.

Target Links Need to Look Natural
Search engines do have a way of knowing if a link is unnatural. Some publishers approached link building in a manipulative way such that the links are forced into the content. Making your link ‘look natural’ is not as good as ‘being natural’.

Natural link building requires the use of providing compelling content or data. Publishers need a good reason to link other sites in a most natural way. Some publishers are even guided by their link building strategy when they plan their content strategy. It’s done simply by identifying the link building targets – be they market segments or individual websites, think about the content you can provide that can utilize the target link and tweak the content plan into the target link.

There are many other considerations in link building but the essence of it all is to make the link targets relevant to your content. That way readers and search engines will find them to be integral to the content being written about.

Jose Darrel Bella has been doing online marketing for the past 4 years with proven success, specializing in Search Engine Optimization, Pay-per-click Advertising, Social Media Marketing, Web Design, Landing Page Optimization, and Content Creation. He now works for Outsource Force – an Internet Marketing Outsourcing company based in the Philippines.

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