Search Engine Optimisation The Beatles Way

六月 30, 2012 by  Filed under: SEO 
 

In life there are two types of people, those that love the Beatles and those that are clearly lying.

I have discovered though, that The Beatles are about much than great music, culture and contemporary history. The Beatles are also about search engine optimisation.

In this article we will take a trip down memory lane and discover how The Beatles can assist your SEO.

Let’s begin, Search Engine Optimisation by The Beatles.

T – for Trust

One of the most important elements in search engine algorithms is Trust, this will need to be built into your website.

The age of a domain is a major factor with trust, but you cannot do anything about that.

However, there are a lot of other things you can affect.

Registration – generally there is a lot more trust for a public registration than a private one. So a.org or.gov domain will gain more trust than a.co.uk or.biz.

Physical address – Make sure your physical address is added to your website, this will help visitors trust you more.

Privacy Policy – If you have a website that contains a form for collecting data you should make sure that you have a well written privacy policy on the site as well as a secure data transfer protocol like SSL certificate and tell your visitors that this is in place.

FAQ Pages – Having a Frequently Asked Questions page will also install a sense of trust.

Links to Your Site – Who is linking to your site? If a low content, spammy site links to you, you may lose some of the trust for your website. This is also detrimental in reverse, if you link to a spammy site the search engines penalise your site and your rankings could be affected.

H – for HTML

The structure and optimisation of your HTML is also important. This is on page optimisation and it is important to make sure you have the correct title for your page using your specific keyword for that particular page.

Craft a descriptive and keyword rich description and place it here: <head> <meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”> </head>

Some people create very lengthy descriptions, but most search engines only show up to 160 characters on the results page, so keep it between 150 to 160 characters long.

E – for Elements on Your Homepage

Make sure you think long and hard about the elements you use on your website, especially if you are redesigning your homepage.

You should always be thinking of how you can increase the amount of leads that your homepage generates, there are many critical elements that you will need to amalgamate into your page.

You will have to stress the benefits of your product to the visitor over your competitors. Be aware that most visitors to your homepage will only spend a few seconds on the homepage before navigating elsewhere. So you will have to make an immediate impact with your design.

You may not consider this as a ranking factor, but it certainly is. A very simple measure is the bounce rate. Search engines use bounce rate as a ranking factor and with well thought out and implemented elements. An example could be to have a search input field on the homepage, this will encourage users to carry out a search and take them away from the landing page, which in turn lowers your bounce rate.

B -for Backlinks

Getting links into your website is possibly the most important ranking factor for search engines such as Google, Yahoo and Bing. Links into your site act as votes for your website, the more links you have, the more popular your site is and search engines will reward it by pushing you up the results pages.

Below are a few ideas for backlink building.

There is a raging debate in the SEO world about the benefits and differences of dofollow and nofollow links.

When a dofollow link is used to link to your site you will benefit from the link juice that is passed, so this of course a good thing.

But what benefits do we get from nofollow links. These were created by Google with the idea that they would not be followed by the search engine and crawled for the content. This means that you will not receive any link juice from a nofollow link to your site. However, you will still receive attention and traffic from the website linking to you and it will make your link profile look more natural by containing both types.

The process of building backlinks can be extremely time consuming. You will have to search the internet for relevant topics, contact the owner of the site, maybe write a guest blog, submit articles to relevant niche artcicle websites or do some blog and forum commenting.

E – Error Checking

This search engine optimisation technique is quite often overlooked. You will have to submit your site, sitemap and RSS feed to the webmaster tool section of the search engines. And once that has been done the search engines may find errors or other non-compliant issues with your site. These will need to be fixed to avoid any negative effects on your sites rankings.

A – for Architecture

A websites architecture is a very important aspect of SEO, make sure your website can be crawled by a search engine spider. If this is not possible, you could be wasting your time with the other practises.

Do your web pages take a long time to load, if so, visitors will leave the site before it has rendered correctly.

Are your URL’s correctly named using keywords and are the pages categorised logically?

T – for Time

The old adage in marketing of customer is king has now changed slightly to content is king. But in SEO, time is king. Things in search engine optimisation move slowly, and despite what some firms may promise (and fail to deliver) with top rankings in 7 days, a good SEO campaign will start to show results over a number of months.

And it is important to understand that search engine optimisation is an ongoing process.

L – for Links

You may be wondering why links are being mentioned again after we covered them earlier? Well the answer to that is ‘Links are Important’.

Not just backlinks, but a strategy should be devised for your internal links. Make sure they are placed around keyword rich content and burrow deep into your website, landing on relevant pages.

E – Education

Search engine optimisation is a constantly evolving practice. Search engines are constantly tweaking their algorithms, so SEOer’s always have to be one step ahead.

Keep up to date by reading blogs, taking part in forums and buying magazines. There are many SEO user groups on the internet that could assist with any problems that you may encounter.

Self education is a key to success in search engine optimisation.

Right now you can join our brand new group on LinkedIn. You can find us here on LinkedIn.

S – for Social

Over the last few years, social media and networking has become massive. Search engines have now begun to use social networking as an indicator to how popular and relevant a website is. They can also use the information from social media sites to build up a comprehensive profile of your site, assisting with more relevant and localised search engine results.

A good SEO strategy should now incorporate a well planned and executed social networking campaign.

Conclusion

So, now you know, The Beatles offer a foolproof solution to search engine optimisation.

Thank you – John, Paul, George and Ringo, Hello and Goodbye.

If you would like to know more about search engine optimisation and how it can help your business’s website rank in all the major search engines, please do not hesitate to contact the HROC Digital Dept, we will be very happy to advise.

Article Source:
http://EzineArticles.com/?expert=Chris_Talbot

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