Why Link Building Is the Key to Search Engine Optimization.

July 3, 2012 by  Filed under: SEO 

Link building is the key to search engine optimization because link building is actually what makes a website rank higher in the search engines. Everyone can do on page search engine optimization. However, what most people will not do is generate enough links to their website to cause their website to rank higher in the search engines. This is because gaining links is not an easy activity. In fact, it is one of the most confusing things that a business owner can undertake if they know nothing about search engine optimization.

Businesses should focus on building links from the very beginning. One of the biggest mistakes that any business can make is to focus strictly with on page search engine optimization. This is because everyone focuses on this very narrow niche of search engine optimization. This makes the competition very high for keywords when this method is the only method that a business tries to use to rank higher in the search engines. A business needs to focus on what really makes a website rank higher so that they can gain higher revenues and sales.

The truth is that a link building campaign will do more for a sites ranking than any other activity that a business can be engaged in doing. The only other way to get good rankings (or at least to show up on the first page of a search engine) is to have a solid pay per click campaign. However, this is usually very cost inhibitive for most businesses. The costs associated with the good, pay per click campaign is usually too much for any start up to use. A better place to allocate the funds for is link building. Link building is an asset that stays with a website for a longer period of time. Therefore, link building can help a business gain greater revenues and sales long after the money has been spent.

One of the greatest challenges in building a link building campaign is to learn how to build a good link campaign. This is because most people who know how to build links end up doing link building for themselves because the skills that are required are not well understood or respected in the marketplace. However, a good link builder is worth their weight in gold. This is because they can drive traffic to literally any site that they want to drive traffic. This gives a link builder the power to write their own ticket and so whatever product or service they deem appropriate as long as they understand how to manage conversion.

A link building campaign is a good idea for any business trying to get off the ground. In fact, a link campaign is important for any business looking to get more customers from the Internet. A link building campaign may also cause a pay per click campaign to have reduced cost because of the relevance that a search provider will apply to the landing page. Finding or learning how to build a good link campaign should be the focus of any business that wants to do well in the SERPS.

Scott Buendia is an internet marketing expert who is well known for his SEO prowess. Check out his companies website at Oncomingstormmarketing.com. If you connect with Oncomingstormmarketing.com here as well.

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