Categories of Marketing Emails

July 10, 2012 by  Filed under: Video 

Email marketing campaigns, when used correctly, have been shown to be successful informants. There are different types of marketing emails that each target different aspects of emails marketing campaigns in hopes of providing the right information for the company. The ultimate goal is to keep the subscribers interested in the content and to also gain new subscribers through the different marketing emails.


The absolute first thing that is required for a newsletter is to determine the goal that needs to be accomplished. Without a goal in sight, the newsletter will not accomplish its purpose. When the goal has been determined and executed the newsletter can promote brand awareness, it can redistribute content, and also promote varied content. Implementing such content instills positivity in the subscribers encouraging them to remain subscribed to the newsletter. The content also directs the subscribers to the home website and allows them to view the source of the content. Newsletter can also include all sorts of information. It is not limited to a certain code or standard. This form of marketing email helps the subscribers to divulge in company information knowledge and establishes a sense of communication and insight.


Digest acts as a simpler category of marketing email. It condenses existing information and gives brief snippets in a specific time frame. Digest specifies the trendiest pieces of information that the new recipients will enjoy more thoroughly instead of skipping over. The new recipients will be inclined to the read information because it has circulated throughout email. Digest is also easier to read compared to other forms because it contains lists and links to other sources. Most importantly, digest can be sent out to a wide variety of audiences creating more potential customers.

Stand Alone Email

This type of email does as the title inquires, stands alone. This type of marketing email provides only one offer to the recipients which helps establish the call to action. Stand alone email can also be used to target an entire email circuit, not just one target list. With such a large audience being targeted, the company can focus on the results that will surface due to the email marketing campaign. It is not only easy to construct, but also easy to keep track of.

Lead Nurturing Email

These types of emails are a system of automated emails that are sent out according to the correct schedule. Lead nurturing emails are not only rich with content, but are timely and perform better than other communicative platforms. These emails have a purpose to them.

Sponsorship Emails

Sponsorship emails involve paying another business to include their information into another email campaigns newsletter. When trying to reach a particular audience for email marketing, this is the route to take. Paying for such a service provides the access of being very specific in gaining a new audience. But, with any other service it is necessary to analyze the business before paying for their services.

Transactional Emails

Transactional emails complete an action. They are messages that are signaled by an action that the recipients have taken which allows them to complete that action. Such emails include details that confirm an online purchase, giving the correct shipping information for arrival of the purchase and other details as well. These emails are strictly informational of a certain completed action. Start making you video tutorials about marketing e-mails and check out video productions today for quality videos.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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