Comprehending Social Commerce

July 10, 2012 by  Filed under: Video 

Social commerce is extremely influential in today’s market and internet base. Sites that combine shopping and social networking have become so popular and influential in the lives of the public. Social commerce can be defined as the utilization of user assistance and communications to aid in the selling of products and services. In a much simpler explanation, social commerce is basically the combination of social media and social networking sites to assist those in the awareness of their choices and collection of information. An example of the combination is Pinterest, a site where friends can share their choices of food, clothing, exercise tips, dream weddings, decorations, and much more.

It is an understatement to say that the number of people that act as influencers has grown exponentially. Each person relies on a friend or family member for their opinion and assurance on an item. The influence of an individual does vary based on their network. A person’s network depends on its extensiveness, level of expertise, credibility, and intensification. All of these factors need to be taken into consideration when understanding social influence. But, in the long run each person looks to another for approval regarding their social commerce choice.

Social commerce involves so many solutions that it is difficult to target them all. But, the most obvious ones need to be targeted and analyzed. First and foremost, social shopping is a solution to social commerce. The idea of social shopping involves a few people or a group of people shopping online together. The group can generate opinions on their options, needs, and wants. The group buying experience makes it that much more enjoyable for those involved.

Sites that offer ratings, reviews, or a forum are allowing those individuals to express their comments and share the information. This feature offers the audience to rate the services and to share reviews. This spikes group involvement to a whole other level. Social media optimization is also used to an advantage. Search engine optimization, link building, different feeds, and news feeds are all used in social media optimization to drive traffic to a sales location. All of these tactics are ultimately for the engagement of the audience and their sales purposes. It has become very beneficial for the internet and those sites that implement this tool.

Choosing a social commerce platform for your brand to use involves a few techniques that need to be considered. Look at your goals and review what kind of outcome you want for your business. Review the flaws in gaining more customers and keeping your current customers interested and see where that can be fixed. Analyze the factors that are the most important to the consumers and take those into consideration when choosing the right platform. You can also improve social commerce and engage your audience through effective web video from the best video production company. The social commerce platform that you choose needs to be able to translate the most important information regarding the product and its characteristics. Take all of these things into consideration when choosing a social commerce platform. Engage your audience members and drive the interactions.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: