How to Convert Visitors to Customers

七月 10, 2012 by  Filed under: SEO 

Whether you own a bricks and mortar business or, you are totally virtual on the web, one of your driving concerns is to get customers. Let’s suppose, maybe a hundred people visit your store or website every day, you only start to earn if they actually purchase something. If they don’t, then a million people can visit for all the good it will do you. In order to convert your visitors into customers, you have to be proactive and aggressively create the conditions where the visitor to our shop or site is willing to part with his money.

Offer a freebie

We all like to get something for nothing; a common tactic which can be applied is to offer a freebie to anyone making a purchase, as an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond. The free gift doesn’t have to have a comparable value with what you are trying to sell, a mug, glass or as computer sellers do, offer a free printer.

Not available in stores

For those online, make your product line exclusive to your site; hype the fact that your product is not available in stores. This will get customers to shell out to get something the like just from you or risk not having it at all.

Offer an upgrade

Most products come in different levels, for example standard, deluxe, professional etc. Make an offer that if they order within a specific time, at no extra cost they can have it upgraded from the standard model to the deluxe model. Again incentivise the transaction by putting a time bar or a limited quantity available. Again the customer will feel that it is an offer which he cannot afford to lose; this will help you in closing the deal and get customers.

Advise of a forthcoming price increase

For the same reason people wait for the summer or winter sales period they know they can save money by waiting or, postponing their purchase. By the same measure, people don’t like to regret by missing an opportunity we all want to get in on a good deal. If your price is going up on a specific date, let your customers know. They’ll want to buy before your product’s price increases.

Establish a Trial/Introductory period

When purchasing a new product or service people suffer from a lot of unwarranted fears and apprehensions. A trial period is a great way to help new customers overcome these fears and offer a soft introduction to the product and allows them to get comfortable with it. Offer a special deal, extra service or a lower price during your trial/introductory period.

Use action phrases – Avoid passive phrases

No matter how you approach your own call to action, be sure to include action phrases such as; Call Now. Toll Free… 24 Hours a Day. Mail this coupon today in the postage-paid envelope. Fax your response card. Avoid using passive phrases such as “You know how to reach us. Call when you’re ready to order”.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: