How to Improve Search Engine Rankings In 2012 and Drive More Traffic to Your Site

July 10, 2012 by  Filed under: SEO 

There are many ways to improve the visibility and search engine rankings of your website. The more methods you can take advantage of, the better off you will be. So, here are some things to consider.


It’s important to make your website and your company stand out and to make it memorable. Therefore, you need to work on branding. Develop an eye-catching logo, then start spreading the word about your brand. Some of the ways to do that include:

– Utilize search engine optimization on each of your website’s pages.

– Network with other leaders in your industry and related industries.

– Use social medial websites, such as Facebook, Twitter and Google+ to market your services.

– Develop a unique and memorable business approach.

Search engine optimization is a wonderful thing and it can take your new brand far. However, you should also be aware that there is now more emphasis being put on supplying excellent content on web pages. So, be sure that you use search engine optimization on your pages, but also take the time to provide content that will be useful to your customers. After all, having people visit your page won’t do you any good unless they get to know and trust your company.


When you are marketing, or spreading the word about your business, you need to do so with a good game plan. Some steps that you may want to take beyond just the use of keywords and search engine optimization include:

– Write meta tags to improve search engine optimization.

– Write blogs and new social media posts on a regular basis in order to keep customers interested.

– Utilize videos, slide shows and e-books to keep guests interested and coming back.

– Cross-promote across multiple social media sites.

– Trade links with other people in your industry.

Engage With Others

One of the keys to improving your search engine rankings and developing a larger online following for your business is to engage with others. That could be your potential clients or other people in your industry, who may help to get you more clients later on.

Engaging with others involves commenting on their blogs and social media posts. It may also involve sending e-mails to them about the latest industry news or news relating to your company, specifically.


If you already use Facebook and Twitter, don’t stop there. You should also make sure to use Google+. In fact, Google has recently introduced the Google +1 button. You can install it on your website. Anyone who clicks on it can automatically improve your Google search engine ranking. The more +1 clicks you have, the better your Google ranking will be.

Improve The Visitor Experience

Google is capable of tracking how long visitors stay on your site and how relevant the site is to the terms for which is optimized. So, be sure to improve the visitor experience by making your website easy to navigate and relative to what people are searching for.

Rob Decker is a seasoned technology professional with more than 25 years experience and has helped small business and Fortune 500 companies — in a wide range of markets and industries — to reach their sales and marketing goals through the use of advertising, marketing and public relations activities designed to generate leads and sales. During the past 25 years, he has consulted with Agilent Technologies, American Express, Corporate Express, Dell, ING, Mobility Electronics, Newsweek, Rand McNally, SPSS, The Stanford University School of Medicine, StorageTek and many others.

To learn more about optimizing your site, visit and get a free SEO analysis of your home page.

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