Local SEO Services You Should Expect From Your Marketing Company

July 10, 2012 by  Filed under: Search 
 

Many times we are told horror stories about other local SEO companies that provide small businesses with marketing services. We have heard it all, from a company doing absolutely nothing for a business to companies that have actually ruined their customer’s online reputation. If you would like to find a professional marketing company that manages your local SEO campaign, we would like to point out some important services that they offer. As we do here at Local SEO Sites, a company who provides local SEO services. Some important services you should expect are customer service, billing and technical support departments, along with some sort of reputation management software. These integral parts of your marketing campaign should be put in place to ensure your work is getting done while your needs are being met.

Customer Service
Probably the most important part of a marketing company is the customer service. Communication is a key element in any business. If you are doing business with a company that does not answer the phone and never gets back to your messages, it is a sign of a bad company. Any local SEO company that wants to provide a good service to their customers will provide necessary support from a customer service representative. This is someone who can direct you to a problem solver or help answer any simple questions quickly. They are also more personable than a technical support representative since their job is mainly to assist the customer.

Billing Department
A professional local SEO company can assist customers with their issues more quickly and effectively by providing a billing department. When paying for any service there is a chance of billing issues. Finances are something that is time sensitive and a billing error that takes weeks to fix can leave a bad taste in a customer’s mouth.

Technical Support
Online marketing depends on a customer’s website which is a technical aspect of the company. By offering support for technical issues, a local SEO company is showing their devotion to fixing problems that are at the root of a website. Also a technical support representative can explain the more advanced parts of the SEO process. Not offering or providing in-house technical support is a bad sign for any marketing company because it could mean that they are outsourcing marketing efforts for their clients which could be often unsettling & unreliable.

Backend Software
Local search engine optimization reflects heavily on your online presence. When searching for local SEO services you should find one that offers backend software for reputation management and social media. This software allows you to track your progress firsthand while providing you with information that can help you grow your business. If you are notified about interactions on social networks it will help you to participate in discussions and help customers who prefer to use social sites to reach companies. Taking advantage of this online marketing aspect gives you a chance to step up and showcase your company’s customer service and also where your company stands in staying current in our ever changing world of technology.

Backend software shows the marketing company’s level of professionalism. Spending time and money to develop a system that helps their customers the means a company is actually working for you. With this added piece of accountability, a local SEO company shows their customers exactly what is going on.

If you are currently working with a local SEO company or looking for a service, keep in mind these important facts mentioned in this article. A company lacking in any one of these could be a bad choice for you. Without these standards of accountability and responsibility provided by these departments and software, you could be left in the dark about your small business marketing campaign and it’s integrity.

Jon Potts is a search engine marketing expert. He works with Local SEO Sites, a local SEO company that provides local online marketing services for small businesses.

Article Source:
http://EzineArticles.com/?expert=Jon_Potts

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