Search Engine Optimization Do’s and Dont’s

July 10, 2012 by  Filed under: SEO 

The Do’s and Don’t s of Search Engine Optimization

As you’ve probably already realized, SEO is not an easy task. It requires lots of attention and constant maintenance to achieve top search engine ranking. In order to have maximum SEO, there are certain things you must do. And, like many things in life, there are certain things you just don’t do. When it comes to SEO, those “don’t s” can mean the difference between achieving top ranking and being banned from the search engines, to which your website will eventually die a slow and unprofitable death. To help you avoid the latter, we’ve outlined some definite “Do’s” and “Don’t s” for you to use as a guide:


• Spam. Make every attempt to avoid fraudulent spamming tactics such as hidden text, blatant keyword repetition, doorway pages, mirror pages, cloaking, and link farms. There is nothing search engines despise more than spam.

• Tinker with your meta tags. When your account manager provides you with meta tags, don’t start adjusting them – remember, everything is done for a reason, whether or not you understand it. If you are doing your own search engine optimization and need help, use a free Meta Tag Generator to create your own meta tags.

• Make changes to your site without letting your account manager know. Site redesigns, full content revisions and any other major changes may affect your SEO and possibly have a negative affect on your search engine rankings.

• Submit your site more than once a month. This is considered a spamming tactic, and search engines are strict about their spamming policies.

• Change your keywords. Your account manager has gone to great lengths to determine the most effective keywords for your site. What you may think are good keywords may actually be damaging to the search engine ranking of your site. Remember, leave these critical details to the experts.

• Blatantly repeat your keywords. Naturally, there is a fine line between strategically scattering your selected keywords throughout the content of your site versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Don’t think you can fool the engines — they have the technology to figure out these little tricks.


• Include lots of relevant, keyword-rich content on your site. Writing informative and useful content should be your main priority. And remember to refresh your content. Remember Content is the KING!!!

• Use effective keyword density. A high keyword density ratio within your content is one of the best ways to increase your SEO ranking potential. Develop your keyword strategy by researching the most relevant (and most searched for) keywords or keyword phrases before you even begin building your site for maximum results.

• Make sure your Web site is usability-friendly. Your site should be quick to load, clean, appealing, and easy to navigate.

• Make sure your Web pages are easily accessible. Not only do you want users to be able to access all your content-rich pages, but it is equally important for engine spiders to find all your content. We encourage you to create a site map — an informative and easy way to assist visitors — and engine spiders — in finding every page on your Web site.

• Implement a link popularity strategy on your Web site. Link popularity should be an integral component of your SEO strategy. A link popularity campaign can greatly enhance your ranking potential. The more quality internal, outbound and inbound links you have, the better.

• Be patient. After SEO and submission of your Web site, you will see your listing on most search engines in just three days. But, bear in mind it may take anywhere from 30-60 days to achieve high ranking due to the time it takes for spiders to properly index your site. Ranking takes time and is unfortunately a measure beyond any search engine optimization and submission company’s control.

Dealing with Search Engine Optimization can’t be taken as an easy task, it can be done without any type of knowledge and coding background, but you better let the professionals do what they do best, because Bad SEO can be very dangerous for your site, and you might think you are doing a great job, but you might be damaging your ranking potential. Ask Questions, research, get familiarized with what SEO entails, and try different approaches, Remember, the Search Engines always change, and so should your site. Good luck with your SEO adventures, and feel free to ask questions.

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