SEO – What Is It Really All About?

七月 10, 2012 by  Filed under: SEO 
 

Search Engine Optimisation (SEO) is not a black art and, despite what you may have been told by an SEO company wanting to charge you a large fee for their services, it’s not that complicated. What good SEO requires is the application of some tried and tested basic principles, a reasonable level of writing skill and the willingness to actually put in a fair amount of work.

How search engines actually decide to rank a website for a particular keyword is a closely guarded secret, and any SEO company that tells you it “knows exactly” what Google are looking for are being less than honest. What we do know from long experience and from briefings given by Google and the other main search engine companies are that there are specific strategies and actions that do work.

The main thing is to understand what the search engines are trying to achieve for their users. When someone types in a search, they want the most relevant websites to be at the top of the list. If someone is looking for blue felt tip pens, they don’t just want pen shops, they want the page on the website of a reputable pen shop that has blue felt tip pens right there. So to make a decision on what order to list the thousands of website pages that are available, the search engine looks for how relevant each page is, and how popular it is with other users. Exactly how they ago about this may not be known, but we do know they look at the content on the actual website, the inbound links that can be found for that site, and the relevance and ranking of the sites that the inbound links are located on.

So what good SEO work is really about is making sure that a website has good content, the kind users actually want, and that there are plenty of inbound links from websites that are also relevant and support the content on the website. There are several ways of doing this, such as posting articles (like this one!), posting on Forums, Blogging, use of Social Media like Twitter and Facebook, and reviewing the content of the website itself. What it is not about is simply plastering as many links as possible wherever you can get away with it. The search engines are getting much better at spotting this approach by looking at the content of the sites these links are embedded in, and they will actually penalise websites that have too many of these “junk” links by giving them a lower ranking. So if you are a car franchise in Liverpool, having links from places like a tie factory Hong Kong, an Indian Take Away in Manchester and flower seller in Edinburgh will not help your ratings nearly as much as a link from a car manufacturer or maker of car tyres.

It all comes back to “content is king”. If your website has really good content, and lots of it, and has links from high ranking websites that also have really good, and relevant, content, then your own rankings will improve. This is a tried and tested method that has always worked, and developments are being made by search engines such as Google that are reinforcing this approach. They are constantly updating their algorithms to try and weed out the results of “Quick Fixes” and websites that seem to concentrate on just getting high rankings rather that providing rich and interesting content.

So, effective SEO is all about good content, links from good content, and putting in the work to make this happen.

Jerry Saddington is an SEO and Article writing professional who specialises in bringing the most effective and up to date SEO and Article writing techniques to the market. Click on the link to find out more about jerry’s Worthing SEO Services

Article Source:
http://EzineArticles.com/?expert=Jerry_Saddington

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