Top 5 On-Page SEO Mistakes to Avoid

七月 10, 2012 by  Filed under: SEO 
 

A decision many webmasters think they have to face when hoping to optimise their site is what area of SEO to focus their budget on- On page or Off page?

Many value off page SEO techniques (which largely consists of, admittedly effective, link building practices) over on page optimisation. However, many other optimisers would argue that you can’t have one without the other. Dismissing on page optimisation as an unimportant factor would be the first monumental mistake on the part of any unprofessional webmaster.

But even after you’ve accepted that on page search engine optimisation techniques are a significant parallel to building links (and other off page duties), there is still a wide variety of mistakes that can be made here. Here are the top five mistakes that webmasters commit with regards to on page optimisation.

5) High Flash content with no html alternative

As the use of Flash software grew in popularity on account of its aesthetic benefits, it has become common mistake to not only get too carried away with the feature, but to forget about the software’s limitations.

Flash is notoriously a demanding program, and therefore highlights the restrictions of some web browsers and computers. So while a Flash feature may look great here and there on a site, it is important to remember that page load speed is an element assessed by Google’s algorithm such as Google Caffeine. It is also common knowledge that Google cannot, for the most part, understand Flash, so it is highly advised that if you have a Flash-heavy page on your site, you should provide a HTML alternative to make it easier for the engine to read.

4) Concentrating too much on Meta tags

It’s no secret that the importance of Meta tags have been devalued in recent times, after constant search engine development has meant that a meta description is not a direct SEO factor. Despite not directly effecting ranking whatsoever, Meta descriptions can contribute to a site’s popularity, as the user will see this displayed in a SERP (search engine results page). This means that, while a description should be filled out, other aspects such as Meta keywords should not take up too much time or effort and should certainly not be one of the only on page aspects you pay attention to.

3) Not having a title

Forgetting, or completely avoiding the inclusion of page titles is a grave mistake with regards to optimising your site. There is a surprising amount of sites that bear the embarrassing ‘untitled document’ banner in the space where their title should be. Aside from obvious major factors like off page link building and on page anchor text, using an effective title tag is largely considered one of the most important steps towards optimising a site properly. A title tag is considered effective if it holds relevant keywords, this is because titles are a high priority aspect assessed by Google.

However, while a title tag is very important, over doing it by creating a title that is too long will amount to nothing as it will not fit in the SERP, where Google display only 70 characters.

2) Using the same title on many pages

Also on account of Google’s SERP limit of 70 characters for title tags, your method of naming your pages demands consideration. A common mistake that business makes in this area is putting their (potentially long) company name followed by what the page is, here’s an example: ABC London Musical Instrument Export Company, LLC: Export Guitars<title> This is a little unnecessary, and the small browser tabs, where the title will be seen, will only show the first section. If every page was titled this way, every page would look exactly the same. Of course, the very last part was the part that made this particular page unique, so this would be a better title: <title>Export Guitars<title></p> <p>1) Keyword stuffing</p> <p>Purposefully cramming your chosen keywords into the content of your site is of course an unethical on page SEO tactic. But the mistake of accidentally cramming too many keywords into your site could potentially happen. Thankfully, processes like keyword density checks are available and possible to run on your own site to make sure you haven’t gone overboard with the keywords. A general rule to avoid your site from being accused of spamming is to produce organic, genuine content that naturally include your keywords.</p> <p>This list of easy to make mistakes highlights just how vibrant an industry SEO is. The vibrance of the industry keeps sites like http://www.searchengineoptimisationcompany.co/ busy, with constant updates taking place in the word of search engine optimization. Visit today to catch up on the latest news and views.</p> <p>Article Source:<br /> http://EzineArticles.com/?expert=Anette_Palton </p> <div style="clear:both;"></div> <!-- <rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/"> <rdf:Description rdf:about="http://www.shlady.com/2012/07/10/top-5-on-page-seo-mistakes-to-avoid.html" dc:identifier="http://www.shlady.com/2012/07/10/top-5-on-page-seo-mistakes-to-avoid.html" dc:title="Top 5 On-Page SEO Mistakes to Avoid" trackback:ping="http://www.shlady.com/2012/07/10/top-5-on-page-seo-mistakes-to-avoid.html/trackback" /> </rdf:RDF> --> <div class="postmeta"> <p>Tags: <a href="http://www.shlady.com/tag/effective-title" rel="tag">effective title</a>, <a href="http://www.shlady.com/tag/off-page" rel="tag">off page</a>, <a href="http://www.shlady.com/tag/page-anchor-text" rel="tag">page anchor text</a>, <a 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