13 Attention-Grabbing Headlines

July 21, 2012 by  Filed under: PPC 

Your Facebook PPC headline is perhaps THE most important element of your ad, next to the image.

Your goal in writing your headline is threefold:

1. To grab people’s attention initially (if the image doesn’t)

2. To generate enough curiosity that they are enticed to read your ad copy, and

3. To summarize the key point of your ad copy, and convince them to click on the ad.

With just 25 characters to work with, you wouldn’t think it would be that hard to write. But satisfying all 3 of the above goals in *just* 25 characters (or ideally, less)? Not always so easy.

I thought I would come up with a list of some attention-grabbing headline starters you can use as you brainstorm your own ad headlines. This is by no means exhaustive, but hopefully you will find a few that inspire you!

The Guarantee

This is where you give a promise. But be careful! Only promise what you can deliver.

o 100% Money Back Guarantee

o Satisfaction Guaranteed

o Guaranteed Effective

Deep discount

Talk about how amazing your discount is (we’re not talking 10% off here).

o Massive Savings

o Save 50% Today Only

o Bargain Basement Price


This one works well for its shock value.

o Warning! Don’t be Fooled.

o Warning: Don’t Overpay.


This one’s pretty self-explanatory and very effective.

o Free Report

o Watch Free Video

o Click for Free Sample

The Truth About

You are the sole proprietor of the truth! (Not really, but that’s what this type of headline makes it sound like).

o The Truth About Retail

o The Truth About SEO

o The Truth About Dieting

Little Known

o Little Known Facts About Marketing

o Little Known Secret Revealed


This one conjures up images of physically unlocking something. It’s always effective to use words or phrases that help people envision themselves performing a physical action.

o Unlock the Secrets of Facebook

o Unlock the Mystery of Self-Confidence


Again, you are the purveyor of truth. And you’re even willing to share this secret you’ve uncovered!

o Advertising Scam Exposed

o Insurance Fraud Exposed

Last Chance

o Last Chance to Save 40%

o Last Chance for Free Sample

o Last Chance to Buy


I love how this one piques the interest, and actually gets people thinking about, “what if?”

o Imagine Losing 10 Pounds

o Imagine Never Working Again

o Imagine Finally Feeling Confident


This one speaks to limited quantities, limited time, or limited opportunities.

o Limited Time Offer

o Time is Running Out…

o Only 3 Left


An attention grabber, for sure!

o Stop What You’re Doing

o Stop Overpaying for Insurance

o Stop Being a Doormat


People love rewards, and love them even more when they’re instant.

o Instant Download

o Instant Access

Do you have some headlines that you find work well consistently?

Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field.

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