Beefing Up Your Social Media Campaign With Videos

July 21, 2012 by  Filed under: Video 
 

Time and time again, social media has shown businesses that a multi-media approach to their audience can garner higher interest and greater sales. A web site is simply not enough for your business. Utilizing social media can take your business from local to global in the push of a button.

The advent of internet and viral videos can transform a business’s reach overnight. Social media boosts both your marketing and advertising, and the best way to garner more attention to your social media campaign is through the use of clever and captivating videos.

Be Visual

Web sites are great for intense information, but with the fast paced world of social media, not every customer will have the time to navigate through an extensive web site full of written content. However, you can pique their interest with short bursts of information to drive them to your web site for more information. This is one of the major goals of the instantaneous social media. Having several social media outlets allows you to broadcast small bits of information via status updates, tweets and e-blasts, which can generate more hits to your web site. More hits means more interest in your company’s product, which in turn can create more conversions and boost sales.

Online, video is able to captivate audiences and retain their attention significantly longer than text. Videos can pass customers more information than most other outlets. Often customers don’t have the time to read through an email, but give them a minute long video, and you’ve got a new customer! Videos can be watched and listened to while customers are surfing the web and multitasking. The omnipresence of smart phones also means your video can be viewed almost anywhere. This gives a voice to your product and your business that is easy to interact with and share.

Users have little interest in just seeing a status update or a tweet. But broadcast a video, and suddenly you’ve made your social marketing much more dynamic and engaging.

How Do You Bring Videos To Your Social Media?

Not just any video will do. Customers want to be wooed when watching a video. They want to give you their business, but they need to be engaged to do so. A professionally produced and edited video can give you a leg up on your competition. Hiring a professional video production company can save you time and money by producing advertising, marketing, informational videos and more for your company. Having quality videos produced for your company may be the difference that drives customers to your site and keeps them coming back for more.

Danny Gonzales is the owner of Optimum Productions, an Atlanta video production company. Founded in 2007, Optimum Productions is a full service Atlanta video production company which has produced a wide variety of creative, compelling content, including corporate overviews, training videos, commercials, viral videos, and many more.

Article Source:
http://EzineArticles.com/?expert=Danny_Gonzales

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