Building Your YouTube Channel

July 21, 2012 by  Filed under: Video 

YouTube has blown up. Being the second largest search engine, it generates a serious amount of traffic each hour. This is the kind of traffic you want your web videos to have. But, building a branded YouTube channel requires a strategy and some thought. It is highly recommended to use YouTube as a way to post your videos and to gain new followers, but in such a way that benefits your company. Do not just upload videos left and right, think about what you are doing and the questions that you want to answer.

Before anything is uploaded to your channel, outline your strategy. Think of what you want to target. Know your target audience and know what kind of content that they are looking for. Think about what your company stands for what you want to accomplish with establishing a branded YouTube channel. List your marketing goals and how you are going to accomplish them. Outline every possible strategy and collaborate with a team of individuals on this one. The more minds that are involved in this process, the better the outcome will be.

Using YouTube requires more than just uploading video content to your channel. More needs to be done to really utilize this site. Create an inclusive content strategy that indicates how YouTube and your video content will be used to hit your company’s goals. Do not create a channel without a plan. Organization and communication are key to the success of a channel. The consistency and availability of the implementation of the video content will be the determining factor of the success of your YouTube channel. Keep those two factors in mind when establishing a YouTube channel.

In order to fully understand YouTube, a better grasp how it works need to be acquired. It is essential for you and your company to become YouTube users as well. Become a part of the community. Watch various videos on your likes, dislikes, interests, and the most popular videos. You and as well as the users need to know how to use YouTube and what kind of information is popular. Knowing your audience is extremely important for this task.

Uploading the right content is crucial to the success of your channel. Post videos that fit the format. Custom content and user generated content need to be taken into consideration. Do not only upload broadcast content. That will not grab the viewer’s attention and will drive them away. Plan beforehand what kind of content you are going to post that will be of interest to others. Focus on audience growth, frequent visits, and engagement regarding your channel. Promote your videos through every outlet possible. Make your content visible to everyone. Improve your YouTube through effective videos from the best video production company.

It would be hugely beneficial if the channel was solely handled by an individual. Your company will need an individual to take the reins of this process. Choose someone who understands what is being uploaded, the difference between advertisements, and metrics of the process.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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