Creating a Corporate Video

七月 21, 2012 by  Filed under: Video 

Creating a corporate video is similar to creating any type of web video. The idea needs to be well thought out and planned for. Every single detail of the video from the purpose to the dress needs to be discussed with your company or group involved in the production of a video. Nothing should be left behind. Strategize for what kind of outcome you want to come from this video. Make a list, chart, or graph of what is expected. Keeping everything organized and clear will help the flow of the video and the communication process. The more detail that is analyzed will lead to a better outcome.

First and foremost, decide what the purpose of the video will be. This should be established when first deciding to produce a video. Do not go into the process not knowing why you want this video and what you want it to accomplish. Before you hire a video production company decide whether you want the video to provide awareness, ask customers to answer a survey, drive others to help with sales, project a new product on the market, or fulfill all of these. Have a goal in mind to refer to and aim for.

Know the kind of audience that you want to target. Brainstorm the exact audience member that you want. Decide upon their age, gender, annual income, and interests. Not every single audience member will have these qualities, they may not even have one, but it is still beneficial to get a sense of who you want viewing your video. Whoever it may be, the more traffic the better. With a difference in audience members, it will make discussions more interesting and more enjoyable because there will be so many different viewpoints. Those who view the video will want to share it with others who will also enjoy the video. Define your ideal consumer, but keep in mind those who are a contributing factor to the video traffic.

With that being said, correlate your content material with your ideal consumers in mind. It will help your chances of attaining the people that you want with the content and message that you want to convey. Offer your audience members a good reason to want to watch your video from the best video production. Create material that is worthwhile and informational, but add humor and entertaining factors to the content. Not a single person will get through a whole video if it is boring and standard.

Make sure that your intended message is clear and to the point. The consumers need to pick up on the message immediately, before the video is even over. You need to give the people what they want. The video should be within a reasonable time frame, three to five minutes. It should not be any longer than that. The video should be clear, concise, fluid, and incorporate your business ideals. Use standard language throughout the whole video to ensure that every viewer will understand and comprehend the material. Embed the video on the homepage and share it with your chosen social networking sites. Once your video is completed and sent to you, promote the video on every platform and in every way possible.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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