Guidelines in Creating the Proper SEO Web Design

July 21, 2012 by  Filed under: Search 

SEO web design is an important factor to consider when driving lots of traffic to your site. Basically, web design composes important details pertaining to company brand, products and services, and website owner. Based on research, 91 percent of people don’t scan through beyond the page 1 of Google. Therefore, it is important to regularly update and optimise web design pages in order to reach the top of Google rankings. Achieving this would result to larger conversions from people visiting and making a purchase to the business website. Moreover, it builds the reputation of a website as a reliable and credible source of good quality products or services.

Building an ideal SEO web design takes precise measures and patience. As much as possible, keep yourself away from minimal errors. This is because sudden changes in the design can be costly at some point and may drop the rankings of your website. Failing to create a good SEO web design causes your website to have lower exposure and visibility. This hinders your way to grab significant traffic and more business opportunities.

To be successful in SEO marketing, one must have a balanced work on on-page and off page search engine optimisation in order to be recognized by Google as a high quality site. On page optimisation includes certain factors such as internal linking, site structure and target search terms. On the other hand, off page optimisation concentrates on backlinking and its structure. This may be considered as the more difficult part because webmasters do not have full control in the linking process of websites. But in web designing, the pure intention is to improve the appearance and usage within a particular site. It’s all about defining the true essence of a good user experience. Internet users love appealing and easy to navigate websites. They don’t want to be confused. A simple but detailed oriented website may do the job. The navigation usage of your website determines the length of stay of every internet user in your webpages. Having these people to browse longer on your pages is a good indication that they are interested in your products and services. This interest can lead to a high probability of traffic conversion resulting to sales and profit.

Web designing focuses more in the on-page aspect of SEO. Creating a good design can possibly enable you to get bookmarks and backlinks without entailing much effort to backlinking schemes. And when once you have successfully created a good web design page, it is time for you to monitor your audience and take part on what keywords these people are trying to search for in majority. After all the good work you have done with your webpage design, do not necessarily expect that you will rank immediately in the search engines. Some cases happen wherein good web page designs do not show up in the first page of Google. This is may be due to the keywords you have chosen to rank for. Therefore, it is important to conduct market research and analysis first before optimising selected keywords. Always bear in mind that proper preparation and patience is a must in the world of SEO marketing.

Jose Carlos Lindayag, SEO Specialist of Rapid SEO Expert, shares his thoughts regarding the value of SEO Web Design as part of on-page optimisation strategies.

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