How To Set Up A Successful Pay-Per-Click Campaign

July 21, 2012 by  Filed under: PPC 

If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site.

The concept is pretty simple.

  • You create an ad.
  • You place a price upon its worth.
  • And you submit it to a search engine.

When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn’t it?

But now for the tricky question. Are you getting your money’s worth from these ads? Ninety-nine percent of the businesses that use this type of advertising do not understand it. They send people to their home page and don’t even know why the person came there in the first place. What’s worse is the person who cost you that advertising cost leaves without you ever knowing what they were looking for.

How much does this cost you each month?

Does this mean that you shouldn’t do Pay-Per-Click advertising? Not at all! You just need to do it better. And you can with these two simple rules!

  1. Don’t send people to your home page. Send them some where on your web site where you can sell them a specific product or service.
  2. The page they land on is conveniently known as a “landing page”. The purpose of the landing page is to give the consumer the EXACT answer they are looking for and the ability for you TO GAIN information from them.

What information do you need to gain? Primarily an email and/or phone number. A name to go along with it might be nice, too. With this information, you now can contact that person who is interested in what you are selling. You can also figure out your return on investment (ROI) which is unknown if you send the person to your home page.

Example: If you spend $1.00 per click on a keyword and three people click on that word, you have spent $3.00. That money is gone and you hope that they spend money with you, but you will never know. However, if you have three people click on your keyword and two of them give you their name and email, you have spent $1.50 on gathering two customer who you can contact and forward future sales and specials. Those $3.00 gain MUCH better traction and value to you in the long run.

If you have any questions on how this works, please feel free to contact me at DUQofURL_at_gmail_dot_com or by phone at 866-675-6560 and I can show you how your business can succeed through Pay-Per-Click advertising.

James Fowler has had a life-long love of gathering useless knowledge and bringing it up at inopportune times. Born and raised in Northeast Ohio, spends his days building web sites and SEO campaigns for clients and coming up with new top five lists. He also enjoys spending time with his wife, Maggie, and their menagerie of Porthos the dog and his other two musketeers, the cats: Sebastian and Cassandra. James writes for and other blogs.

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