What Is Video Marketing and Why Your Business Needs It

七月 21, 2012 by  Filed under: Video 


Video marketing is defined as a technique of using video within a marketing campaign. From business profile videos to customer testimonials, video marketing can make a huge impact on sales.

And as video production costs decrease, small business owners already doing online advertising should strongly consider video marketing. Deciding between doing it professionally or doing it on your own is entirely up to you and should depend on your marketing expense.

Video Increases SEO

According to Forrester Research, a web page with video is 50x more likely to be on the first page of Google than one without.

In addition, Google has started placing video thumbnails within their search results which lead to higher clicks than search results without video.

Get Leads from YouTube

Did you know that over 72 hours of video are uploaded to YouTube every minute.

There are three primary reasons why people search on YouTube:

– Listen to music

– Be entertained

– Learn something

Users on YouTube aren’t there to be sold. The best way to sell to your customers is through education. If you’re a restaurant owner, try teaching your customers how to cook your famous dish.

If you’re a doctor show customers how they can remove plaque all by themselves. Or what foods they should avoid for bad breath.

There’s a reason why we can all remember our favorite teachers. Learning is memorable.

It has been said that 80% of what people learn is visual. 

– Allen Klein

Video Improves Marketing Campaigns

Zappos reports increased sales of 6-20% on product pages with video. They are heavily investing in video having created a studio in 2010.

The key to increasing sales is to make sure the video is next to a call to action. Simply put, make sure your video is next to the one thing that you want your customers to do.

Video has also been known to increase your email newsletter. Subject lines with the word “video” in it garner 5-6x more opens than ones without.

Although email clients have not handled embedded video kindly, you can always add a play button to an image. Be sure to have video on the page that customers click through to not “trick” or confuse them.

This can lead to 2-3x more clicks in your email.


Start thinking about how you can start weaving video into your marketing campaigns.

From paid search to email marketing to landing page optimization, video can help you get more from your marketing dollars.

Visit our website to learn more about video production and how it can help with your marketing efforts.

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