6 Simple Tips for Marketing Your Contractor Website

October 1, 2012 by  Filed under: SEO 

In this day and age, having a strong web presence is important for the current maintenance and future success of your business, especially if you are a contractor. Many people shopping for contractors start their search online, and if you either have no website, or are not in the top few results for your niche, then you run the risk of losing all of that business to your competitors. What are some things that you can do to help your website rise above the rest? Here are a few tips to help you out.

1. Determine a Goal – Before you embark on any marketing activities, you should determine a solid goal for your website. As a contractor, you should aim to educate and create authority. Your website is your chance to let your potential customers know that you are an authority in your specialty. Make it easy for them to contact you, and educate them on the topics that are related to what you do.

2. Use Local Business Directories – For a contractor, inclusion in any free business directories that you can get your hands on is very important. You can list yourself in a variety of directories, but these are the first places that people commonly look when searching for a business.

a. Yahoo! Local

b. Superpages

c. Google Pages

d. YellowPages.com

e. InfoUSA

f. Localeze

g. Yelp

h. Local.com

i. Angies List

3. Competitive Analysis – What are your competitors doing with their websites? Search the web for keywords that are related to your business and take a look at who shows up and what they are doing. This can give you some clues as to the level of marketing that they have invested in and how successful it is for them.

4. Refine Your Website – One of the most difficult things to do when it comes to maintaining a website is admitting its faults. Although you may love your website, your customers should be your main priority. If your website is not attractive, easy to navigate and appealing to current and potential customers, then you need to make some changes.

5. Start a Blog – A blog is a great way to market your business, and make your website more appealing to the search engines. At a minimum, a blog gives you the opportunity to connect with your customers, increase the number of pages that could show up in the search engines and boost your authority in your particular specialty. If your website does not have a blog, now’s the time to start one.

6. Evaluate Your Content – The content of your website is its most important aspect. Your content should be high quality, unique and easy for your customers to find and understand. Make sure that your website has high quality content throughout. This includes any “About” pages, service listings and blogs.

With a little bit of care, and possibly the help of a high quality online marketing company, you can take your website from oblivion and place it at the top of your relevant searches.

Cody Kenworthy is a writer for the Happy Contractor, a company that specializes in marketing for Contractors. For more information on how your finding leads with Angie’s List and other topics, head on over to their blog.

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