Bridging the Content Gap in Your E-Newsletter

October 1, 2012 by  Filed under: Email 

When compiling an e-newsletter, it’s important to make it rich in content. Although it might seem like a huge undertaking, gathering fresh content is the easiest part of putting a newsletter together, especially when the subject is close to your heart because it means you know the distinct needs of your readers. With that one important aspect firmly in hand, you can go ahead and follow the steps below to create a great newsletter;

Always Write a Personal Introduction

A brief greeting to your community is always a great way to get the ball rolling in each email. It could be your chance to update your readers on the most recent changes in your organization and link them to your other social media like Facebook and Twitter using connect buttons.

Prioritize the Table of Contents

Your busiest readers will appreciate it if you highlight your articles at the top of the email because, not only will it allow them to quickly find the stories that interest them as soon as they open the email, but it will also give them a clear picture of the general direction of each newsletter.

Offer Expert Industry Best Practice Tips

Many readers gravitate to columns that offer guidance on how to escape and overcome certain industry challenges, therefore if you include such posts in your newsletter, it will become highly regarded as relevant and helpful. This platform will also promote you as an expert in your field.

Bring the Content Home With Community News

In case most of your readers live in the area, a section in the newsletter should include local industry news. Such stories, which the reader can closely relate to, generally create a buzz and could potentially start interesting conversations that could direct traffic to your pages.

Open the Boundary Lines With International News

Your readers will appreciate knowledge of international developments in regard to their industry. Such a column will promote your newsletter as an important resource for professionals whose businesses depend on fluctuations in the worldwide market.

Steer the Readers

Finally, a good conclusion with a sincere and direct call to action will be the best way to show the readers what exactly you would like them to do with the knowledge they have acquired. Remember to add your physical address and phone number at this point to streamline the connection process.

Therefore, making your e-newsletter personal as well as richly informative will earn you the trust and commitment of your current clients, and also win over many more in the process.

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