Forget TMI – We’re in TIO! (Total Information Overload)

October 1, 2012 by  Filed under: Video 

It’s painfully obvious that those of us doing business online are way past the point of “too much information.” We’re now in a state of Total Information Overload. I opened and read about 95 emails today – just in the last 24 hours. That’s not counting the dozens of emails I deleted without opening, and the hundreds more my spam filter caught. The first email of the new day came in at 12:10 a.m. and the emails were still coming in at 11:56 p.m. that night…

Add to that dozens of phone calls, a barrage of tweets and Facebook updates, Google+ updates, blog posts, text messages, webinars, offers, pitches, invites… you get the idea: An overwhelming, almost insurmountable torrent of information, coming at us relentlessly from every direction. Total Information Overload!

As a “receiver,” how can we possibly be expected to sort through and filter all that stuff? It’s madness. Perhaps even more challenging, as a marketer, how the heck do you get your message through and make sure you’re heard above the cacophony? Is it any wonder that email open rates are tanking?

I’m certainly not claiming to be above the fray. I’m just as guilty as any marketer trying to deliver my message or sell my products. I realize I’m contributing to the noise, but what is the alternative? Stop sending emails to promote your webinars or events? Shut down your Twitter or Facebook account? Obviously, you can’t just roll over and play dead if you want to do business online.

Maybe the entire world should get together and agree to a completely “unplugged” day. No email, no social media, no texting. Wait a minute, what am I thinking? I can’t go an hour without Twitter, let alone a day! Let’s face it: The insanity is not going to stop, and the information is going to just keep pummeling us. All we can do to be heard is to try to be relevant and engaging…

Naturally, I’m partial to video as the best way to connect and engage. Video really is the next best thing to face-to-face communication. And it doesn’t have to be some big, elaborate video – I’m talking simple video, whether it’s a quick video email, a Google+ hangout, or even a Skype video chat. Nothing is more engaging and personal than a visual, even if it’s just you using your webcam.

Online Video may not be the cure for Total Information Overload, but it is a way to deliver your information in a compelling and memorable way. And in the era of “too much information,” breaking through with video may be the best we can hope for.

TV writer/producer Lou Bortone is “The Online Video Guy,” who gives small businesses and entrepreneurs the tools and rules for creating their own online video content. Lou helps individuals, businesses and non-profits produce compelling video blogs, podcasts and TV programs for the Internet. Right now, Video is the hottest business, credibility and visibility building tool you can use. Be sure to visit and pick up your FR*EE Online Video Checklist.

Are you using audio or video on your website yet to boost your business? No? Well, find out how to get video on your site fast and easy at!

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