Gaining the Advantage With a Video Spokesperson

October 1, 2012 by  Filed under: Video 

Studies have repeatedly shown that the attention span of the general audience has declined drastically in recent years. As a result, from the time a visitor lands on your website, you have a window of roughly ten seconds in which to capture their attention before they become impatient and click away. Perhaps the most effective means you have of taking advantage of that narrow gap is in the use of a video spokesperson. But the benefits don’t end there. Once your video spokesperson has captured the audience’s attention it becomes a highly effective means of sharing information with the viewer in a brief period of time, as well as giving your website a professional edge, and ultimately drawing in new clients.

Perhaps the greatest benefit offered by the presence of a video spokesperson is their ability to create a human connection with the audience in a way that text and voiceover videos are unable.This human connection is an invaluable resource on the internet where making such a connection is difficult in such an impersonal medium. The video spokesperson also offers a dynamic element to your website which will further draw in your viewers and holding their attention, where a plain text, stagnant website will leave viewers bored an impatient. By making this connection and being able to maintain the viewer’s attention, your video spokesperson will be keeping visitors on your site for a longer period of time, as a result of which your search engine ranking will improve, thus drawing in more visitors.

Internet users are ever searching for faster and faster means of retrieving information. Where text has now failed to meet this need, a video spokesperson is exactly what viewers are searching for. A video spokesperson has the ability to appear to the audience and offer up any and all information they may need, and answer any questions they may have. Once the spokesperson has the audience’s attention they can then provide the viewer with information about the company’s products and services, sales and offers, address frequently asked questions, and provide any other necessary information. Another crucial function that can be fulfilled by a video spokesperson is their ability to help visitors navigate your website. Studies have shown that websites that are too complicated and difficult to navigate often leave the visitor impatient and frustrated, essentially driving them away. Nor will visitors return to a site that does not provide them with easy to find, essential information.

It is becoming more and more difficult for sites that lack some audio visual component to draw in visitors and keep their attention. This is easily achieved by a video spokesperson however, which can also offer a dynamic and essential human interaction, and provide viewers with any and all information they may need. In a business market that is becoming increasingly web based, companies are now striving to find that tool or foothold to give them the competitive edge. The best means available is that of a video spokesperson, which offers all the benefits of a live salesperson, available 24/7, drawing in new customers, meeting any needs they may have, and providing an all-around professional experience.

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company.
We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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