How Keywords Work With Domain Names

October 1, 2012 by  Filed under: SEO 

Choosing and buying your domain.

When building a website for your business start by taking care of 3 things before you do anything else:

  1. Choose a domain name
  2. Decide where you want to have your site hosted
  3. Choose what software you will use for the physical pages and posts of your site

Before you can actually start your domain search you must know which network you want your site to be in. This isn’t a difficult choice in my opinion since we all know the most popular network

If you need any reinforcement try this:

Think about the way you would feel if you had a great product but chose the wrong network because someone already had your choice of name on network. Even if you had a small degree of success it could all go up in smoke if the other guy with got wind of it. There are reasons to choose other networks especially if you are a non-profit but for what we are discussing here, online marketing, you should stick Below is a short list of networks, there are many more.

  1. .com
  2. .net
  3. .org
  4. .info
  5. .biz
  6. .US

After you’ve decided the network you can start working on your URL.

The domain name is your web site’s URL which means Uniform Resource Locator. You can pick any available URL for your site. To determine if a name is available you need to visit a domain registry, this is a site dedicated to selling URL’s and assigning IP addresses to them.

A short list of domain registries:


Finding a domain registry is the easy part, the hard part is searching for the domain that fits your market. When you’re working to create a website for your online business you need to search for names that are related to the products and services you will be selling. To begin with use these three tips to get you closer. If you can do it you should create the name of your product while deciding which domain to use so that it will be SEO’d properly from the beginning.

  1. If you’ve done your keyword research use what you’ve found to get as close as you can. If you haven’t done your keyword research you need to do it.
  2. If you know the name of your product or service already use it as a guide.
  3. Think about what you would enter in a search in Google when you search for similar products and services.
  4. If you can’t find a something with your product name in it you should choose a domain name that is closely related to your market.
  5. You want to make it easy to remember, something catchy and on topic
  6. The shorter the better but if you have to go long try to get a search term in there somewhere

Once you decide on a keyword phrase go to one of the domain registries and start searching. It costs nothing to search and all searches are private so you have nothing to lose if you put in some of your best ideas. Your first goal is to find what’s available so do as many searches as you can until you get a couple of dozen or more available domains. Write them down and cull through them to get the best one. Sometimes it takes a day or two or even a week to settle on a good name. I would choose more than 1 you can always use the others as what Jeff Johnson calls “feeder sites”.

When you do get a good domain or 3 you need to be invested in your business. What do I mean by that? I mean you should buy them for as long of a term as you can this will help you to be properly SEO’d in this department as well.

To get more help with choosing your domain, and building your website check out this short video

For help with creating you own information product go to my website at

Donald G Archer

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