How to Write Emails That Sell Without Selling – 2 Simple Strategies to Win-Win Email Writing

October 1, 2012 by  Filed under: Email 

Before we discuss about writing effective emails, let’s just think about why we have our subscriber list in the first place. They need help from us and they have faith that we can help to solve their problems. However, we want to sell something to them. That is why we need to write win-win emails.

Write emails to your friends

That’s it. Treat your subscribers as your friends. They need your help in, let’s say, forex trading niche. They approach you (by subscribing) with the hope that they can learn more about the ins and outs of forex trading. You, being an expert and a good friend, should be giving them relevant knowledge without hesitation. Always go straight to the point and make sure that your emails are fully brief and informative.

Then, you introduce them to some products which might help them to become a better forex trader. Of course, from time to time, you also have to catch up with their learning progress and assure them that you can always be reached should they need further assistance from you. Since you are sending emails to your friends, you should make your email as personal as possible by using their names more often and include the affiliate links only when needed.

Write a variety of emails

Make the emails that you send lively by writing different types of emails. Emails packed with contents, for example, can be in the form of articles, videos, free gifts and products. Besides, you can also send surveys to encourage them to communicate with you. Surveys allow you to have a better understanding on your subscribers and give you idea on what products to promote that will benefits both sides.

In addition to contents-only emails, you can also send them emails that inspire them to keep going in pursuing their knowledge in forex trading. A lot of times, people who just started learning something new tend to give up easily when they face failures. As a friend, you can always send them some motivational quotes or real life stories. In the end of the emails, you can share some products which would be beneficial for them.

These strategies are very simple and they apply to any niche that you are interested in. As long as you treat your subscribers as friends, they will treat you as one too. A friend in need is a friend indeed.

Felix Ung is an email marketing entrepreneur who can help you increase your income exponentially and achieve more traffics to your website, higher conversion of subscribers and tremendous sales. To discover more about Felix and learn some of his free Email Marketing strategies, visit his website

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