Semantic Search: Taking Advantage of the Future of Internet Marketing Today

十月 1, 2012 by  Filed under: SEO 
 

While Internet marketing has opened a wide door of opportunities for businesses and advertisers, it also presented several challenges. One of the hurdles and Internet marketing firm when managing an online advertising campaign is efficiency.

Think of it this way. You are a fisherman and you want to catch tuna. So, you sail to the middle of the sea and you cast your net. The problem is, neither your bait nor your net is specifically made to attract just tuna. By and large, this conundrum is also one of the difficulties that every SEO company faces due to the fact on how the World Wide Web was developed – for mass consumption.

So, you might spend the entire day trying to catch tuna and all you’re getting are snappers. In the jargon of an internet marketing agency, you might be getting massive web traffic but you’re not getting any conversion. In layman, you are not getting the results and the ROI that you want.

Semantics: The Next Era in Search Marketing Today

One of the characteristics of online marketing or search engine marketing and PPC advertising in particular is that it is keywords driven. Everything revolves around keywords, what internet users type, a bunch of letters strung together to have a coherent meaning. The problem with this is it works like a guessing game.

The solution of an Internet marketing agency: targeting. This tactic and strategy has evolved into different forms. And now, semantic search is the buzzword of every SEO company.

So, what is semantic search? Essentially, rather than solely depending on search engine algorithms and standard keyword search ad protocols, semantic search takes into consideration, you guessed it right – semantics or the “science of meaning in language.” The great addition of context in search ads means that you or your partner internet marketing agency will be able to target the most suitable target market and internet users are getting the most relevant ad results.

Ideal for Small Businesses

The great thing about semantic search is its efficiency in terms of cost and reaching your target market. Non-semantic PPC campaign will make you pay for every click that your ad generates even if that person is not really your target market. Semantic search, by effectively hypothesizing what internet users are searching for and effectively taking context into consideration, can make sure that your ads’ per dollar efficiency is at the optimum since you are getting real, potential leads. And for small businesses, generating real leads that can be converted to paying customers is pretty hard to come by with a small marketing budget.

Two Things to Consider Before Initiating a Semantic Search Marketing Campaign

Before asking an SEO company to run a semantic search effort for you, consider these two things:

1. Know how your ad campaign will be rolled out. How many impressions you will get? What kind of content do you need to create for these ads?

2. Make sure your hosting arrangements can handle the possibly massive traffic your campaign will generate. You don’t want your site crashing and disappointing high potential customers.

Semantic search is a relatively new online marketing tactic so stay at the forefront of the competition and discover how you can benefit from it today.

Author is working in an Internet Marketing company as a Los Angeles SEO. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an SEO agency for their businesses.

Article Source:
http://EzineArticles.com/?expert=Richard_Franklinz

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