The Do’s And Don’ts Of Selecting A Domain Name

October 1, 2012 by  Filed under: other 

With the internet becoming a remarkably efficient as well as cost-effective platform for business marketing, every notable business is trying to tap the potential promised by the rapidly growing virtual market. Whether we talk about domains as basic as retail or as high-tech as enterprise solutions development, it would be safe to say that every business is now looking to establish a notable online presence and leverage on the globalization of the internet.

When it comes to making the most out of the web, having an active domain is one of the first prerequisites. However, many of us are often unable to find an apt domain name for the online facet of our business and end up with a website that is unable to attract customers or find a permanent place in their head.

Hence, in order to ensure that the domain name you select for your future website is appropriate, you need to keep the following Dos and Don’ts into consideration when short listing the options.


Keep it concise – Keeping the name short is particularly important as people find it difficult to retain long website names in their memory; and hence, if you go for a long name, there is a good chance that your prospects may forget it.

Use the business name – Regardless of the brand strength of your business, it is recommended that you use the business name for your website. It will not only make your business appear more proficient but will also work towards creating a notable brand image.

Look for suitable alternates – In case your business name is already registered as a domain, you must try to find alternates that sound similar to your business name. For instance, you may use your business name in abbreviated form as the domain name.

Ensure coherence – If you select a domain that is different from the name of your business, it is extremely important to ensure that the one you go for harmonizes with the nature of your business and gives a clear idea about the solutions you offer.


Refrain from using hyphens – Although using hyphens is justified if you are unable to find a certain name for domain registration; however, it is advisable to refrain from using it as it will make it difficult for your visitors to remember it correctly.

Refrain from using articles – Using articles is advisable only if your business name has the article in it and you are using your business name as the domain. In such cases, always ensure that wherever the company name is mentioned on the website, it is done in its complete form.

In addition to the aforesaid, it is important that you find a credible registrar for satiating the need. You may be lucky enough to find the desired domain available for registration; however, in order to ensure seamless domain registration and support thereafter, you must be sure about the competence of the registrar before going ahead with the registration. For this, it is recommended that you check the reviews received by the apparently proficient contenders.

Author has written many articles based on domain name and domain registration.

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