Long Tail Keywords Traffic Secrets

October 2, 2012 by  Filed under: Search 

The idea is simple in theory, but difficult to pull off in the real world because the majority of searches occur in the long tail of search where the keyword phrases are unique and usually only entered once.

Google states that 50% of its searches are unique, so how can you create content that targets keyword phrases you don’t even know exist?

You’ve probably heard the 80/20 rule before and even how it applies to the traffic you get to your websites.

You know, 80% of your traffic comes from 20% of your keywords. Problem is … it’s dead wrong.

People are far too varied a beast for all of them to be typing in the same keywords to find your site and Google, Yahoo, MSN, Ask.com, etc. get far too many unique searches not to try to provide those people with results that best match what they’re looking for.

The end result: You get tons of traffic from people searching for keywords that you aren’t even targeting.

Most people make the mistake of focusing on the top keyword in their niche (the short tail) and wonder why nobody finds their site on page 103 of the search results.

The more focused and targeted a keyword search term is, the more likely it is to convert into a desirable action – say a sale or ad click.

This is the power behind the long tail of search: the ability to target and connect with qualified people who are rabid niche enthusiasts, not casual observers looking to gather some topical information about your niche.

Focusing on the long tail of search also allows you to more easily find your pages at the top of the search engines because there is little competition for those terms.

This way you won’t have to focus on creating tons of back links to your pages to rank highly for these terms – even just a handful of links (or maybe none at all) are required to do the job.

A quick example will clear things up:

Which searcher do you think is more likely to buy?

Someone searching for golf club, or someone searching for Calloway Big Bertha driver?

Which person do you think is already a golfer and which person do you think is just searching for information about golf clubs?

The person searching for Calloway Big Bertha driver is probably an avid golfer that already owns a driver and who is looking into getting a new one, specifically the Calloway Big Bertha driver.

When they come across your article about how the Calloway Big Bertha driver has helped improve your driving distance by 50 yards – do you think they might be compelled to buy through the affiliate link you provide at the end of the article?
I think so too, and that’s the power of targeting the “low hanging fruit” – a strategy that’s maximized when you properly group the keywords you discover and include thematically relevant keywords as well.

The issue of creating a thematically relevant website deals heavily with the idea of Latent Semantic Indexing, a theory whose application is just now beginning to bear fruit in the art of search engine optimization (SEO).

Latent semantic indexing is actually a mathematical formula that can be applied to any web page and search engines like Google are now using it to provide their users with more accurate search results – making it essential for you to take notice and act now to stay ahead of the game.

Basic SEO tactics dictate the frequency and placement of keywords, but the inclusion of latent semantic indexing takes things one step further to incorporate the nuances of natural language including which words are viewed to be semantically close in context and meaning.

Once you’ve mastered both of these processes – proper theming of your site and focusing on “low hanging fruit” keywords – you can begin to target the broader keywords to increase your exposure and create a brand and a name for yourself in your niche.

Leave no stone unturned.

Getting traffic to your site through the long tail is the easiest way to start dominating your niche.

With the power of the long tail behind you, targeting and ranking for the more competitive short tail keywords in your niche will become much easier.

No matter which niche you choose to dominate, this is your recipe for success… go out there right now and claim your virtual real estate today!

ABOUT THE AUTHOR: Internet marketer Gary Neame specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses.

Here’s your chance to Join one of the most EXCLUSIVE Internet Marketing Clubs on the Web that opens up Doors to over 9000+ tools, resources and services all 100% FREE! visit: ==> http://businessonlinecommunity.com

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