Don’t Let Your Content Disappoint Your Website

October 7, 2012 by  Filed under: SEO 

With more and more businesses creating company websites, actively displaying an internet presence for the marketing of their products or services to be competitively sold in such an accessible global market medium, the importance of getting a clear message across to potential purchasers has never been more crucial. Being able to speak to web viewers in a way that can be clearly understood and provides them with all necessary information to make educated buying decisions is critical in order to conclude a sale.

There is always another website out there put up by the competition that will be more than happy to sell to a viewer who has clicked away from a poor quality internet location. The only way to prevent such a catastrophe from happening, keep viewers from leaving any web page, and increase the possibility of converting that visit to a sale is to be sure that all displayed content fulfills what viewers want and need.

Defining Bad Content

One of the easiest ways to turn a potential customer away is with bad content, which can take a number of forms. Poor grammar, incorrect spelling, and poor quality content are the biggest offenders, especially since it has become popular to create websites simply to use keywords to generate income. Pages are filled with keyword-stuffed, meaningless copy that accomplished nothing in the hopes of enticing viewers to click on a link. Needless to say, this is a real nuisance, and Google continues to weed them out. Copy presented that is visually difficult to interpret is also wrong as is content that is just plain inaccurate. Searchers looking for valuable information that find a website offering poor advice or erroneous facts will stop coming.

Defining Good Content

Thankfully, websites with good content are just as obvious as those who do not; they feature well-researched information that is correct and reliable, well written with accurate spelling and correct grammar that reads smoothly. Keywords usage has been blended in to read naturally, as if someone were speaking. If a company does not have someone on staff who handle this, a freelance writer can be hired to cover any writing necessities. This provides credibility and knowledge to the business, which is important to maintain any kind of internet presence in the hopes of gaining customers and sales.

Using Good Content the Right Way

The best way to determine if a website’s content needs attention is to get some honest opinions about the posted copy. If there is any type of negative response, rewriting by professional writers or at least thorough editing of any existing material might be worthwhile in order to present a relevant, factual and grammatically correct representation of the company. Content should not be overly keyword saturated as to sound false, like an advertisement reworked into paragraph form. There must be substantial content worth reading, not just a few sentences that say nothing other than plug a few keywords. Lastly, be sure that the design is one in which body copy can be easily read by paying attention to font, color palette, white space, kerning and line spacing. Reading should be informative and effortless in order for content to work.

Making sure a business website is worth reading and able to draw attention to a company in a positive fashion, is what every business internet presence should strive to achieve. That business internet snapshot should be an authority on its subject by providing the best, most complete information possible in a correct and concise manner. Viewers will appreciate and remember that when the time comes to make a purchase. It is so important to not let the content being displayed disappoint the website!

Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston Search Engine Optimization, go to the main website at:

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