Google Publishes Human Rater Handbook Version 3.27

October 7, 2012 by  Filed under: SEO 

While Google is famed for its often altered search algorithms, it still manages to employ real human people to rate and review thousands of websites, which means that it needs a guideline to help impact upon how these chaps go about their work.

This month, Google has released the latest version of its General Guidelines, which is a hefty document that deals with this very issue. It was released to the human raters in June and has now become publicly available for the first time, which means people involved in site management, link building and article writing for SEO, will all be interested to see what it contains.

Google’s Matt Cutts has spoken out about the fact that the conclusions reached by human raters do not affect SERPs directly, although it is worth remembering that they in fact play a role in influencing future alterations to the engine’s algorithms, which means their methods deserve consideration.

In the new guidebook, Google outlines what it considers to be the main attributes of a high quality website, distributed amongst the categories of Main Content, Supplementary Content and the all-important Advertisements.

When it comes to content, Google considers that it needs to fit into one of a number of moulds to be deemed of a high quality. This can include entertaining the site visitor, informing them via a shard opinion, offering them the sale of a product or service or even allow for file sharing and downloads.

This is quite a broad spectrum, but basically, means that a page needs to engage the visitor in some way and, perhaps more importantly, feature content that is professionally composed and discerningly edited. This applies to both big corporate sites and small business pages, so no matter the background of the creator, it is necessary for a base line of quality to be established.

The layout of pages also comes into play, because human raters will be more impressed by sites that place content front and centre, rather than sidelining it, to squeeze in as many ads or extraneous elements as possible.

Google places some emphasis upon the reputation of a website when assessing its quality using human raters, which means that sites that have received external recognition or are generally well respected in the wider community, will be better received than less well known sites or those that may have been criticised in the past.

Social media can now have an impact on how sites are rated and evidence of a good social presence will be deemed beneficial to the overall quality.

Meanwhile at the other end of the spectrum, the handbook goes into the aspects of a page that might warrant a low human rating. This includes factual and grammatical errors in the copy, excessive use of a keyword or even a penchant for verbosity when the article in question is expressing something relatively simple.

Observers have noted that only minor changes have been made for the 2012 iteration of Google’s human rater guidebook, but subsequent analysis is likely to turn up a few more changes.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: