Search Engines and Keywords

十月 7, 2012 by  Filed under: SEO 
 

Social networking sites such as Facebook and Twitter are very popular nowadays. In fact, many people turn to these sites whenever they need information on certain topics. But do you know that 90% of Internet users still go to search engines such as Google or Bing to find information on the Internet. This simply means that if you have a business, then SEO should still be a big part of your Internet marketing strategy. And if you are doing SEO then you should also be doing keyword research.This article will show you the importance of doing keyword research.

What You Need to Know

Search engines are actually very complex computer programs. No one actually knows how exactly they work. This is because their algorithms are actually top-secret. What we do know about them is that they send out “robots” to the World Wide Web. These robots have specifics tasks and that includes finding web pages, indexing and analyzing them. And then they store the information on a database. Part of the job of search engines is to present the information in an organized manner. This is the reason why when you use Google, for example, it seems to show you exactly just what you need.

Search Engines as Advertising Platforms

Search engines are not only tools for finding information on the web. They also serve as advertising platforms. This is why when you search in Google, you can see paid sections. This is a very good opportunity for businesses because through this, they can reach customers who are already searching for information that are related to their businesses. It estimated that 30% of most users actually click on the ads they see in search engines. The real reason why Google is one of the largest and most successful companies in the world is because of its AdWords advertising platform. Of course, it is not really as easy as it seems. This is because there are many businesses competing for a particular keyword.

All About Keywords

Keywords, of course, are what search engine users use to search for information online. If you are looking for a place to stay in Taiwan then you can probably type “hotel Taiwan.” Of course, you can type in more words to narrow down your search. If you are involved in a business, then you are interested in the other side of the equation.

More than finding information, you are concerned on how to be found by your target market. This is where keyword research comes in. There are many ways to do research but detailing them would entail a separate article. This article is just about the importance of researching for the right words.

If you know the specific words that your target market is using, then you can easily include these keywords in the content of your website or blog and use them when you launch an SEO campaign.

Extreme SEO Philippines is one of the best and most trusted SEO Philippines provider. We focused on helping you get your site ranked high in the search engines. Visit our today to learn more about SEO in Philippines.

Article Source:
http://EzineArticles.com/?expert=Jomer_Gregorio

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