Server Requirements for Hassle-Free Ecommerce Web Hosting Services

十月 7, 2012 by  Filed under: Web Hosting 
 

Ecommerce sites sell products online and offer to their customers these web payment options via PayPal, credit cards, or online banking. And so, their website host must have the capacity to provide not only software to manage the site’s contents, but also software that manages the shopping cart system, online payment processing, and customer information security. Without back-end support for these functions, Internet business might find it difficult to handle large numbers of orders every day, especially when the process also requires parallel requests to an international freight service for door-to-door deliveries.

As mentioned before, an ecommerce site should have shopping cart software that keeps track of the items that the customer puts into his or her “cart” before going on to the payment processing page. Examples of these software include OS Commerce and Agora; both shopping cart systems are classified Open Source, which means users can customize the interface and add functions that improve the customer’s online shopping experience. Another Open Source ecommerce solution is Magento, which also has customizable themes and extensible plug-ins as the other two.

Because ecommerce sites mostly process financial transactions over the Internet, they need a merchant account, which allows them to process credit cards and transfer funds between banks. If ecommerce businesses don’t have a merchant account, then they’ll need a payment gateway, such as PayPal, that can process credit card payments or Internet banking transactions with high-end security measures.

Speaking of Internet security, ecommerce websites need heavyweight security measures to protect their customers’ personal and financial information. Most hosts offer out-of-the-box features, such as a dedicated IP address for SSL requests and the generation of SSL certificates to let browsers and search bots know that the shopping site is trusted. Verisign, which is the most trusted Internet security service provider, offers DNS management to keep your and protection from denial-of-service (DDoS) attacks from hackers.

In addition, shopping sites pay top-dollar for software or third-party companies that can provide accurate web analytics. Knowing who their customers are, where they come from, and which product pages they often visit help online businesses keep tabs with their Internet marketing campaigns. When one or two product pages perform poorly, marketers take action to improve the quality of content on these pages and to direct site visitors to them through engaging ads.

Finally, ecommerce web hosting services also offer their clients value-added features, such as multimedia file storage, mobile apps integration, and a maximum 99.9% up-time guarantee. This means that servers dedicated to ecommerce sites are Tier 3 types that can handle cloud-based hosting while keeping their customers’ data secure from malicious intrusions and hardware glitches.

With more than six years of writing experience behind him, Richard H. Taylor shows he’s still at the top of his game as he continues to write useful and updated content about ecommerce web hosting services. View Optimal Hosting’s website here to see service features, such as Agora or OS Commerce shopping cart software and Internet security services, among others.

Article Source:
http://EzineArticles.com/?expert=Richard_H_Taylor

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