Why Keywords Are Essential to SEO

October 7, 2012 by  Filed under: SEO 

Keywords are the key to SEO. The ability of a professional SEO to find keywords that have low competition but good volume directly affects the ability of the business to generate money quickly. In fact, a good SEO knows keyword research like the back of their hand and helps their clients find the best keywords that will bring results quickly. Therefore, the first thing a business should do is find keywords that they can get ranked for quickly.

This quick ranking also helps the business rank for other terms in the future, this is because the ranking on other terms helps a site gain authority on other words. This is a bleed through effect that every business should strive at achieving. The authority of one page or several pages that do well for other keywords ultimately affects the ability of the business to grab market share in the bigger markets in the future.

Once the site has a foot hold on a few keywords, then they can start competing for bigger words. By this time, they will have generated a base of traffic that proves that they are an authority in their field in the search engine’s eyes. This authority bleeds over to their other pages (even if the pages do not have back links to directed to them). This means that smaller pages may also get ranked on the search engines. These pages increase traffic and allow the business to take up more spots on the search engines.

At this point, a site can compete for several words just by making web pages or posts about those keywords. This is all because of the front end SEO work that the website did in the beginning; this is a massive plus because the business can gain more traffic than their competitors who only compete for one big keyword.

The truth about competing for one big keyword is that the keyword may take a long time to rank for; therefore the business may go out of business before they ever achieve a significant ranking. Therefore, a business must choose what keywords they want to compete for wisely and they must choose when they will compete for those keywords. The latter half of this strategy is the most important part because timing is everything on the internet.

Therefore, keywords are the life blood of a business. If a business has trouble getting customers on the internet than they need to re-think the keywords that they are they competing for in that moment. The wrong keywords could cause a business to fail if they do not choose the right keyword from the get go. A business can select a keyword that is too competitive (which means that they will not be able to generate traffic very quickly at all) or a business can pick a keyword that is on the wrong end of the buying cycle (they are just looking for information instead of being interested in buying).

In conclusion, a business must carefully select all this information and get professional help. Keywords are the bricks that any good online business is built upon, therefore a business that spends their time getting their keywords right is a business that is planning to succeed.

Scott Buendia is an internet marketing expert who is well known for his SEO, social media, and marketing prowess. Check out his companies website at http://www.Oncomingstormmarketing.com. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.

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