I recently had a friend ask me if I thought it was okay for him to take key words and hide them into the Web site for his business. For example, changing the font color so they are invisible to the eye but still on the page to capture search engine power. I was shocked that he did not know that this is a fast way to achieve the opposite effect and have you banned by search engines for black hat tactics. Not everyone knows the basics and so you can be there to save them from learning the hard way. (read on...)