How Can Pay Per Click Marketing Strategies Increase the Profits of Your Business?

A successful business is your goal, but in order to accomplish this, you need to bring members of the target market you’re seeking back to your website and have them enter your sales funnel (i.e. sign up to your subscriber list). The big question is, how will they find your website?

Most people who look for a specific topic online will go to their favorite search engine (Google is the most popular) and input words that are associated with the topic they are looking for. These are often known as “keywords.”

For people to find your website, your site needs to be associated with keywords that people will enter into the search engine. That way, they’ll see your site listed on the search engine results page and click on the link to take them to your site.

However, the best chances of this occurring will only be if your site is listed on the first page of search engine results, as most people do not go beyond the first page when searching for a topic, so if your site does not appear on that first page, it’s likely that your site will not receive much traffic from the search engines.

The major question is, how do you get your site listed on the first page of search engine results for selected keywords?

There are two main ways for your site to be listed on the first page of search engine results:

1. SEO (Search Engine Optimization)

2. Pay Per Click

Some of the information mentioned in this article (like finding which keywords people will use to find your website) can also be utilized for SEO, as SEO is based upon linking your site with the keywords that people will input into the search engine to find sites like yours. However, we will be focus mainly on Pay Per Click marketing in this article.

The critical key behind Pay Per Click marketing is to pay the highest amount per click for the keywords you want your site associated with. By doing this, your site can appear on the first page of the search engine results pages without it being fully optimized for the search engines as SEO requires. You can accomplish this by paying the highest amount per each click on your sponsored link when a visitor to the search engines clicks on your link.

For instance, if you look toward the right side of the screen on Google’s first page of search results, you’ll see a section labeled as “Sponsored Links.” The links that are in that section are not necessarily optimized to be on the first page of search engine results, but appear on the first page because they pay the search engine so much per each individual click whenever a visitor clicks on that link.

This is a way for your site to be listed on the first page of search engine results without being optimized for the search engines, but being that you will pay for each visitor to your website, you should make sure that each visitor to your website is one who will be interested in your site and your offer(s); if the people coming to your site are not interested in your offers, you will be throwing away your money with no chance at making a profit.

To discover keywords that people may use to find your site, utilize a free keyword tool like Google AdWords and enter some keywords you think people will input to find your site. AdWords (or whatever keyword tool you use) will provide several variations of the keyword(s) you entered. You should then enter each variation into AdWords and carefully study the results to better determine which keywords will be the likeliest for a person to find your site by conducting a search on the search engines.

It’s important for you to keep in mind that people may use a string of keywords to discover your site. This is also known as “long-tail keywords,” and these are used so that people can refine their search results more carefully. For instance, if they only want to see sites with “HP laptops,” inputting “HP laptops” into the search engine would yield more relevant results than just inputting “laptops.”

You should also make use of the matching features that Google uses for keywords in your Pay Per Click marketing campaigns. There are three main types:

1. Broad keyword match -a person will just input a keyword (or keyword phrase), such as HP laptops. The results will include HP laptops, but will also include all results that have HP and laptops, so those results could include sites that are not relevant to their main objective, such as sites with HP toner, Toshiba laptops, etc.

2. Phrase match – this is where a person will input a keyword (or keyword phrase) in quotes, such as “HP laptops.” The results will not include sites that don’t have the keywords in that order, like “Toshiba laptops” and “HP toner,” but could still include sites that have irrelevant topics, like “HP laptops repair,” “HP laptops accessories,” etc.

3. Exact keyword match – this is where a person will input a keyword (or keyword phrase) in brackets, such as [HP laptops]. The results will only include those sites that have exactly HP laptops, including your site.

Another major point to making Pay Per Click marketing work for you is to track the results of your keyword campaigns. If you don’t do this, you will have no clue as to whether a specific keyword brings back people who buy from your site (customers), people who subscribe to your list (prospects), people who just visit your site and leave (website visitors who leave no information), or bring no people at all (the search engine listing wasn’t interesting enough for them to even click on the link to your site).

You’ll have no clue as to whether you should continue conducting a Pay Per Click campaign using a specific keyword or not. Therefore, it is important that you track the results, evaluate them, and conduct the necessary adjustments (continue using the identical keywords, drop them and utilize other keywords, add other keywords to the original keywords, etc.) so that you gain the most value from Pay Per Click marketing.

If done correctly, Pay Per Click marketing can bring back much targeted traffic to your website, and thereby, increase your profit. If done incorrectly, however, Pay Per Click marketing can lead to little or no extra traffic, but much money spent and wasted. Therefore, use the newfound information you’ve learned in this article to utilize Pay Per Click marketing properly and experience an increase in both your website traffic and your sales.

Mike Filsaime discusses more on why Pay Per Click may just be the best way to buy traffic in the history of advertising in Module 6 of “The 7 Figure Code”. Go there now and learn.

Author: David Husnian
You can get more great information on “How Can Pay Per Click Marketing Strategies Increase the Profits of Your Business?” by heading to http://7FigureCode2.com.

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Developing Your Online Presence With a Quality Domain Name Registrar and Web Hosting Provider

You’ve decided to take your offline business online or begin an online business from scratch. It has the potential to be a great decision. However, before you can really work on operating the business and making a profit, you have to first have a presence online that shows you have an online business. This means registering a domain name and obtaining Web hosting so you can have your own website online.

A domain name is the URL, or Uniform Resource Locator, that indicates precisely where your website is located on the Internet. This is how people will locate you online – they type the URL into their Web browser (Internet Explorer, Mozilla Firefox, Safari, Opera, Google Chrome, etc.) and arrive at your website. Therefore, registering your own domain name is essential in order for you to have an online business.

Similarly, obtaining Web hosting is also critical to having an online business because you need your own website to show your own product offers, your own subscriber forms, and information about your business and what you offer.

As you would expect, there are plenty of domain name registrars and hosting companies who can provide these essential services to you. As you would expect as well, some companies are better than others when it comes to providing these services.

When it comes to domain name registrars, two of the most most recognized companies are NameCheap.com and GoDaddy.com. Both have experience in registering domain names, but reports suggest that they are NOT equal when it comes to providing the quality of service you need to have an online presence.

NameCheap.com provides simple and easy registration and live customer support 24 hours a day, 7 days a week for any problems that may arise (which don’t occur very often). They are the preferred choice when compared to GoDaddy.com, who doesn’t have the reputation for the same level of customer support, nor the same ease of registering your domain name.

GoDaddy.com relies on email communication only, and it’s not 24 hours a day, 7 days a week like NameCheap’s customer service provides either. Furthermore, if you receive a spam complaint (and you likely will at some time or other, as virtually every online business owner does), GoDaddy will shut down access to your site because of that complaint, even if it’s a fraudulent complaint and you’ve never had a spam complaint before.

Reestablishing access to your site can take days and even weeks. During this period, your site does not appear to visitors, they cannot order from your site, and those who ordered, but didn’t have their orders processed before the site was shut down, will presume that you were just a scammer who stole their money and ran, thereby ruining your reputation, which will make future business more difficult for you, especially if the incident is spread across the Internet, which is likely.

Additionally, GoDaddy.com makes it extremely difficult to move existing domain names that are registered with them to other domain name registrars, including NameCheap.com. They have a policy that a website must be unchanged for 60 days before they will allow a transfer. Therefore, if you update the site manually or an RSS feed updates the site, you’ll have to wait an extra 60 days for a possible transfer. This means you’ll have to cut off the RSS feed for 60 days or you’ll likely never be able to transfer your domain name to another registrar.

Therefore, you are much better off by avoiding GoDaddy.com from the beginning and going with NameCheap.com if you want to avoid potential headaches with your domain name.

Regarding Web hosting, there are many quality Web host providers out there, but one of the best for Internet marketers is Kiosk. They understand Internet marketing and will work with you to try to make your business a success.

For example, if you get a random spam complaint, they will not automatically shut down your site like other Web host providers will often do, but will contact you to inform you about the spam complaint and advise you to remove that person’s contact information from your subscriber list.

Don’t feel that they won’t get tough with you if you have a history of spamming people, however; if you have a history of spamming people, they’ll shut you down quickly like any other Web host provider would, but if you have a clean history and get a random spam complaint out of the blue, they will most likely work with you so that you can avoid any downtime to your business.

Plus, if you are planning a major product launch and expect tons of website visitors and sales from it, you can inform Kiosk ahead of time of the product launch date and time and they will do their very best to watch over your site to make sure that the site and traffic servers stay online throughout your product launch so that you don’t lose any sales, profits, and reputation from a downed site or crashed traffic servers.

It is certainly critical to choose a good domain name registrar and hosting company that provide excellent customer service to assist you in operating a successful online business. Without a good domain name registrar and Web hosting provider, you have virtually no chance of building and sustaining a successful online business. Therefore, it would be wise to evaluate as many options as possible for both domain name registering and Web hosting and to choose the two that you think will work best with your business both now and in the future.

Mike Filsaime discusses how to position and struture your business for long term success by getting the right people, in the right jobs, at the right time in greater depth in Module 5 of “The 7 Figure Code”. Go there now and learn.

David Husnian
You can get more great information on “Developing Your Online Presence With a Quality Domain Name Registrar and Web Hosting Provider” by heading to http://www.7FigureCode2.com

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