Testing Your Facebook Ad: What to Look For

October 1, 2012 by  | Leave a Comment Filed under: PPC 

This month we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend (read on...)

How to Know If Your Landing Page Is Effective

June 29, 2012 by  | Leave a Comment Filed under: PPC 

We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if you have on that is effective? I’m sure the first answer that pops (read on...)

Tips To Irresistible Email Copy

November 17, 2011 by  | Leave a Comment Filed under: Email 

Whatever business you have and whatever products or services you offer, you should stick to several important rules when writing email copy. Here are some tips on what it takes to write email copy that actually sells. – Know Who You’re Talking To You have to determine exactly who your (read on...)

Search Engine Optimization – Understand How Google Ranks Your URL

June 16, 2011 by  | Leave a Comment Filed under: SEO 

To explain, Google, over the years, has learned many lessons from their experience having to negate the techniques used by unscrupulous keyword spammers seeking to achieve unfair high rankings. For example, if you’ve worked with the Internet for a few years, you’ve probably seen how (read on...)

Steps to Increasing the ROI on Your PPC Advertising

June 9, 2011 by  | Leave a Comment Filed under: PPC 

Pay-per-click (PPC) advertising is a great way for small businesses to start generating leads instantly. One of the major players in PPC advertising is Google AdWords. For most businesses, Google AdWords is a great method to generate new leads but if you aren’t careful, it can become a (read on...)

PPC Ad Copy: 6 Essential Metrics to Measure Performance

March 28, 2011 by  | Leave a Comment Filed under: PPC 

Never forget that your ads are the most visible part of your PPC campaign. They are often overlooked in favor of keyword lists and bid management, but they shouldn’t be. Part of the problem is that the available tools to measure and manage your ads are not located in one convenient (read on...)

The Significance Of PPC Optimization For Quality Scores

March 28, 2011 by  | Leave a Comment Filed under: PPC 

Pay-per-click (PPC) optimization is an alternative to the conventional search engine optimization and is a better choice of many online marketers who want to acquire higher exposure in not time. Unlike the tedious and time consuming method of creating content materials to be circulated online, (read on...)

Google AdWords Tip: All There Is To Know About Beefing Up Quality Scores

March 28, 2011 by  | Leave a Comment Filed under: PPC 

Running a Google AdWords campaign requires much attention from an online marketer since a valuable amount of money is involved in this paid advertisement. Although this method is proven to be effective in gathering site visitors, you must run your campaign properly in order to gain positive (read on...)

How Exactly Do You Earn Through Google AdWords?

March 28, 2011 by  | Leave a Comment Filed under: PPC 

Though optimizing a website is the most common practice that online marketers do in order to generate huge volumes of site traffic, it can also be tedious one you to invest lots of effort and time in able to run a search engine optimization (SEO) campaign. Here, you must create loads of quality (read on...)

Some Techniques in Mastering the Google AdWords

March 12, 2011 by  | Leave a Comment Filed under: PPC 

The World Wide Web is a huge playground for online marketers in promoting their business to people. With the ubiquity of methods you can try, increasing popularity in the internet is fast, easy, and reliable. You can gain greater exposure to your website through organic ways of optimizing your (read on...)