Understanding PPC: A Primer on Using Google AdWords

October 7, 2012 by  | Leave a Comment Filed under: PPC 

When you’re new to Internet advertising, the term pay-per-click advertising can sound scary and all-too-technical for you. In reality, pay-per-click advertising, being one of the most profitable online advertising venues, is quite an easy-to-understand concept. The most popular PPC (read on...)

3 Unconventional But Effective AdWords Optimization Secrets

August 10, 2010 by  | Leave a Comment Filed under: PPC 

Very often in my line of work I get asked for tips on how to optimize Google AdWords campaigns. I like to give the person asking the question a little scare with my first 3 tips, as these would often run contrary to what many believe to be proper AdWords management. So basically we all know that (read on...)