Ten Things to Do Before You SEO!

So many people talk about spending time and money on SEO, or Search Engine Optimization, but many people forsake the basic steps that need to be taken before optimizing their content for search engines. Follow some of these basic steps in ensuring your Search Engine Optimizing efforts have a the (read on...)

How to Pick a Great Domain Name

When selecting a domain name, there are two important factors to consider. The first factor is visibility. The second factor is branding. To be successful with your online business, people need to be able to find you. You may have the best website ever built, but if no one finds it, you will not (read on...)

Hyperrealism As a Motivating Factor in Web Video

If there is one thing every Web business executive can agree on, it’s that websites need to motivate people to act. That action can be to place an order, send an email, pick-up the phone, or maybe just join a mailing list, but whatever the intended response, your website must cause a (read on...)

What is a Google Pagerank?

Everybody uses a Google PageRank, though nobody actually knows its precise function. A Google PageRank is a numerical system located on the Google toolbar which ranks the significance of a web page based on a scale of 1 to 10. There are three broad classes, 1-3 are new sites with minimal links, (read on...)

Common Mistakes in Choosing Email Addresses

If you’re using an email address with someone else’s domain name—you’re losing a great branding tool—and you’re advertising for other people. Comcast, Hotmail, Yahoo, Charter, AOL, Gmail, and other Internet Service Providers (ISP’s) are happy you’re (read on...)

A Winning Team – Display Ads, SEM, and PPC

Staying ahead of the curve is the key to survival in business. Developing the right digital marketing strategies, combined with the current state of the economy can be difficult. It is important to spend ads dollars, but what is the best way to spend them? The advent of search advertising makes (read on...)

Video Microsites – The Brand Story Campaign Solution

Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds (read on...)

How to Develop a Brand Story Communication Strategy

Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your (read on...)

Video Marketing – Your Online Salesman

As conventional media continues to decline, firms are increasingly targeted on new media formats to join with possible customers. New media, such as online videos allows marketers to activate interest and turn them into campaigners for products and services. Video marketing is quickly becoming (read on...)

Two Powerful Types of Video You Should Have on Your Website

You know you need to add video but you don’t know what type would be beneficial in promoting your business. Here are three great ideas to get you started thinking along these lines: Testimonial videos Testimonials from happy customers on your site is very important. When you use video, it (read on...)