Online Banner Ads – 5 Tips to Make Your Banner Ads More Effective for Your Small Business

November 23, 2010 by  | Leave a Comment Filed under: other 

As more and more software companies make well designed banner ads easily affordable or within the reach of the marketing budgets of many small business owners, it’s a good idea to keep these general rules in mind when designing your banner ad in order to gain effective results for your (read on...)

How to Get a 10 out of 10 Quality Score in AdWords

December 8, 2009 by  | Leave a Comment Filed under: PPC 

When they first introduced the AdWords advertising program, Google ranked advertisers similar to auction bids. To make it simple, advertiser paid the highest price will get the first place, while the second highest bidder will go to second place and so on. However, when more businesses switched (read on...)

PPC Campaign – Basic Explanation and Instructions

November 7, 2009 by  | Leave a Comment Filed under: PPC 

Pay Per Click (A.K.A PPC) advertising can be a good and bad thing for your company’s growth and success all depending on your knowledge of this resource. If you are thinking of using this form of advertising please continue reading and hopefully you get the info you need for a successful (read on...)

3 Elements of Google’s Quality Score

November 7, 2009 by  | Leave a Comment Filed under: PPC 

The Google Quality Score is made up of three elements:  1) Relevance. The relevance of your ad that is displayed to the keyword phrase typed in by the searcher. The stronger the relevance the better.  2) Click Thru Rate.  Click Thru Rate is a powerful component of the Quality Score. Click (read on...)

Who Needs PPC Training?

November 29, 2008 by  | Leave a Comment Filed under: PPC 

Simple answer – everyone. That’s because it doesn’t matter how long you have been in the business, or how much experience you bring to the table, changing technologies and techniques mean there is always more to learn. How Can You Get PPC Training? The question of where to go (read on...)

DoubleDigitCTR – Will it Deliver PPC Success?

November 25, 2008 by  | Leave a Comment Filed under: PPC 

Pay Per Click (PPC) advertising has been a minefield for a lot of marketers. Some have managed to tip-toe through it to be rewarded with a load of traffic, and good conversions. More, however, have had unsuccessful campaigns and either surrendered or been burned by running up unplanned (read on...)