Reports of My Death Have Been Greatly Exaggerated

October 7, 2012 by  | Leave a Comment Filed under: Email 

I thought I would share with you some stats about internet marketing which I found interesting. Now I know you are all probably familiar with the phrase “lies, damned lies and statistics” which is attributed to Mark Twain but nevertheless, market research companies spend millions of (read on...)

Google Penguin Update: Is It a Booster to Negative SEO?

May 16, 2012 by  | Leave a Comment Filed under: SEO 

Since its launch, Google penguins have been dancing on the minds and hearts of digital marketing experts. Like its cousin Panda, it has taken the internet marketing by storm and has drastically affected the website rankings. As most of us are now familiar to what penguin update has targeted to (read on...)

Pay Per Click Advertising: Why to Consider

May 8, 2012 by  | Leave a Comment Filed under: PPC 

Maximization of cost efficiency of any PPC (Pay per click) campaign tends to be possible through placing higher bids. Bidding costs involved in this campaign reflect heavily on SEO consultants who seek to sidestep them. Aversion of those costs for bid placement is possible only when a solid PPC (read on...)

Why Targeted Title Tags Are Vital

March 22, 2012 by  | Leave a Comment Filed under: SEO 

If you have a website; perhaps you have recently launched one, or perhaps it has been around for a while; you might have visited a search engine to see if you can find it. Have you thought about the term you typed into the search box when you went looking? If you entered the web address or name (read on...)

How Important Is Digital Marketing?

February 2, 2012 by  | Leave a Comment Filed under: SEO 

No matter what kind of business you’re in, marketing is the most important part. People want to buy goods or services from companies that are credible. The advertising strategy of any business determines the success of the business in the long run. We are now in the ‘internet (read on...)

A Pinch of Search Engine Optimization to Improve Online Reputation

December 2, 2011 by  | Leave a Comment Filed under: SEO 

Search engine optimization is a field of digital marketing, it is considered as an excellent strategy for online or internet marketing. Among all other digital marketing strategies, search engine optimization is growing with full pace. It has mentioned the highest growth all over the world in (read on...)

How to Use Google Places and Local SEO

October 27, 2011 by  | Leave a Comment Filed under: SEO 

In my Digital Consumer Search class, we are learning about how to utilize Google Places to become one of the top local search results. How does this happen? When you Google search a place such as “pizza shop” or “movie theater”, Google can automatically detect via your IP (read on...)

Marketing Via Email: Is Email Marketing Still Effective?

August 19, 2011 by  | Leave a Comment Filed under: Email 

Some people think that email marketing is an old-school strategy that is completely ineffective and waste of money. While it is true that you need to spend cash on email blast software and exert extra effort on finding leads, email marketing being ineffective is a misconception. In fact, some (read on...)

Search Engine Optimization: Being on the Top

August 17, 2011 by  | Leave a Comment Filed under: SEO 

The union takes pride in its expertise in various web marketing/internet marketing strategies. Be it online media development or designing a social media strategy, their team is outfitted with perfect blend of experience, strategic thinking and pioneering with innovative approach. With an (read on...)

How to Use Blogging for SEO Link Building

August 14, 2011 by  | Leave a Comment Filed under: SEO 

Link building is a huge part of search engine optimization today. Just as every page of your website hast to be peppered with the right keywords at the right frequency, your keywords need to be linking into your site from other valuable websites. One way to do this is to start up a blog on a (read on...)