The Secret to a Well-Executed E-mail Campaign

“There must be no stinting in generosity to people. If you feed them repeatedly, they will follow you with affection.” Six Strategies, from the Ways of Warriors, Codes of Kings; Lessons in Leadership from the Chinese Classics translated by Thomas Cleary. The secret to a well-executed (read on...)

Email Marketing Solutions

Companies are still utilizing e-mail marketing to enhance their business. Pew Research Center recently reported that more than 90% of adults send and receive email, making it the most used online activity. Email marketing is effective to announce promotions, broadcast sales, follow up with leads, (read on...)

Essential Elements of Email Content

- Improve your content and improve your email campaign results. These simple steps are essential to any good email campaign: 1. Tease the offer in the Subject Line. Let your customers know what value they’re going to for reading your e-mail in the subject line. As your customers scan their (read on...)