The Connection Between Email Broadcast Newsletters

Electronic mail, often truncated as email, e.mail or e-mail, is a process of swapping digital messages to other people; it may be your friends, family, or even people you don’t know. E-mail systems are based on a store and forward model in which e-mail computer server systems allow, (read on...)

Email Broadcasting Software – Minus the Email!

Online marketers with a list of subscribers have undoubtedly searched for email broadcasting software at one time or another. With a growing list of subscribers, it is important to know how many emails are making it into a subscriber’s INBOX and what is standing in the way of reaching the (read on...)

Email Marketing – Getting it Right, Getting it Read

Email is one of the most effective direct marketing techniques available. When done well it enables us to talk to large numbers of prospects and customers in an instant; alerting them to offers, telling them about new products and services and forming an ongoing relationship.   Done (read on...)

How to Avoid Spam Filters

For marketers who send emails on a regular basis, spam filters are the scourge of many a campaign. Not only do an average 10 to 20% of emails sent become victims of spam blocker software, but even permission-based emails can get filtered out of in-boxes as spam. Understanding how spam filters (read on...)

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers. But although why is an easy question to answer, how is one that causes more headaches. By rushing into email and not using (read on...)

The Importance of a Name in the Sent from Email Address

When using an email marketing tool such as Adestra’s Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use ‘sent (read on...)

5 Ways to Get Better Email Marketing Data Quality at Point of Collection

Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries. We’ve spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact (read on...)