Putting The Ad Into AdWords Management

October 7, 2012 by  | Leave a Comment Filed under: SEO 

Ever since Google insisted that any agency should have been certified through the Google Certification Program, before they can begin to offer their services to clients, the whole SEM (search engine marketing) industry has seen a dramatic improvement in quality. Google offer this training either (read on...)



Use Google AdWords To Target Website Traffic

October 7, 2012 by  | Leave a Comment Filed under: Search 

There are many different streams of thought regarding the secrets of running a successful internet based business or e-commerce, but an important thread which runs through them all has to be traffic. Generating traffic to your website must be a top priority to ensure your website is visible and (read on...)

A PPC Primer for Beginning Online Marketers

October 1, 2012 by  | Leave a Comment Filed under: PPC 

Pay per click (PPC) advertising is becoming increasingly popular as a way for entrepreneurs to start and grow business enterprises on the Internet. Here is a guide to help beginners understand the basic principles behind the business model. PPC Advantages • You will get highly targeted (read on...)

Ways to Improve Your Google AdWords Campaigns

October 1, 2012 by  | Leave a Comment Filed under: PPC 

Having a Google AdWords Campaign is very profitable. There are even many Google AdWords services on the market, but sometimes doing it alone is something that almost all marketers want to do. The truth is that there are many ways to go about doing AdWords management, but the tips in this article (read on...)

Google AdWords to Boost Your Search Engine Optimization

October 1, 2012 by  | Leave a Comment Filed under: Search 

One of the most important uses of AdWords is for researching keywords. However, smart you may be, it is difficult to read the mind of your users. Many times they use the most unexpected of keywords and phrases leaving you in a stance. When SEO is all a game of finding the right keywords and using (read on...)

Do Facebook Ads Work?

October 1, 2012 by  | Leave a Comment Filed under: Search 

The question of the effectiveness of Facebook advertising is something online marketers have pondered on since the social media giant opened its doors to advertisers in 2010. Facebook had at that stage already attracted over 400 million users, who could join for free, so the next logical step was (read on...)

How To Set Up A Successful Pay-Per-Click Campaign

July 21, 2012 by  | Leave a Comment Filed under: PPC 

If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site. The concept is pretty simple. You create an ad. You place a price upon its (read on...)

Google AdWords – Your Best Keyword Research Tool

July 10, 2012 by  | Leave a Comment Filed under: PPC 

Search engines rely on the words typed in the search box to determine the result they will generate for such search query. Those words typed in the search box are called keywords. Keyword Research on the other hand is the method of finding out the words or phrases commonly used by potential (read on...)

How to Get Started With Your Google AdWords Campaign

May 16, 2012 by  | Leave a Comment Filed under: PPC 

If you are looking for one of the most effective tools for promoting your products in the online marketplace then Google AdWords should fit your bill. With Google performing over 10 billion searches per day, you certainly cannot overlook the importance of this search engine in achieving high (read on...)

Video Advertising For Your Small Business

May 16, 2012 by  | Leave a Comment Filed under: Video 

Why are videos a good option for small businesses? Creating a video is a great way to tell the story of your business through a more personable medium than written text. Advertising your small business with videos is not only a great way to share your story, but a well-executed video can also set (read on...)