Putting The Ad Into AdWords Management

October 7, 2012 by  | Leave a Comment Filed under: SEO 

Ever since Google insisted that any agency should have been certified through the Google Certification Program, before they can begin to offer their services to clients, the whole SEM (search engine marketing) industry has seen a dramatic improvement in quality. Google offer this training either (read on...)

Google AdWords Management

September 22, 2011 by  | Leave a Comment Filed under: PPC 

Google AdWords management is a way for individuals and corporate entities to manage their advertising campaigns. The websites and pages hosted on Google and other search engines can easily be traced via the use of some key words which are commonly used during routine searches by customers seeking (read on...)

A Quick Guide To Picking The Best Google AdWords Manager

December 1, 2010 by  | Leave a Comment Filed under: PPC 

No matter what they’ve been telling you, managing a Google AdWords campaign is no child’s play. Of course it’s not difficult to set up a campaign. Thanks to the very friendly, step-by-step setup process, starting a Google AdWords campaign is indeed so simple that almost anybody (read on...)

Search Engine Advertising Vocabulary List

October 22, 2010 by  | Leave a Comment Filed under: Search 

As with any branch of search engine marketing, Pay-Per-Click (PPC) advertising comes with its own set of jargon. To us industry folk, such terminology is standard, but it can sound like gibberish when spoken to the unenlightened. Let’s take a look at some popular search engine advertising (read on...)

Easy Google AdWords Management Start Up

February 17, 2010 by  | Leave a Comment Filed under: PPC 

The online business world is now one a success spree and many entrepreneurs are venturing into online marketing every day. Because of this the demand for effective ways to gain leverage over competitors and cost efficient methods of online advertisement have risen up. Over the years a lot of new (read on...)

How to Reduce Your Google AdWords Costs & Improve Conversions

December 12, 2009 by  | Leave a Comment Filed under: PPC 

Google AdWords uses a combination of a “quality score” and a “bidding value” to determine how websites are ranked for results obtained in “Google search” once specific keywords are entered into the search engine. Example: Suppose you bid $1 for the keyword (read on...)

Essentials For Effective Google AdWords Management

December 8, 2009 by  | Leave a Comment Filed under: PPC 

If you want to run a successful Google AdWords campaign then there are certain things that you need to keep in mind and need to have a good Google AdWords Management. Among several things most essential thing for successful Google AdWords campaign is biding on good keywords. Always keep in mind (read on...)

PPC Management – Decreasing Click Costs

June 7, 2009 by  | Leave a Comment Filed under: PPC 

Every AdWords advertiser is always looking for a way to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end (read on...)

Use a Google AdWords to Test Your Market Even When You Don’t Intend on Using it For Sales

June 7, 2009 by  | Leave a Comment Filed under: PPC 

Use Google’s pay-per-click AdWords even when you have decided not to use paid search advertising to market your product or service? Sounds kind of crazy but it makes perfect sense to me! There is an old business principle: “The only way you can be certain of anything in the world of (read on...)

Google AdWords Campaign Troubles? It’s the Landing Page, Stupid

June 7, 2009 by  | Leave a Comment Filed under: PPC 

It wasn’t a well-performing Google AdWords campaign that got a president elected in the 1990’s, but it was the ability to focus in on what his competitor was not focusing on. And “It’s the economy, stupid” is the mantra that swept Bill Clinton into office in 1992, (read on...)