The Best Pay-Per-Click Management Company – How to Find Them!

Categorizing Pay-Per-Click Management Companies: The Best PPC Management Companies: Chop Shops? – PPC Management Companies like “Reach Local” and “Yodle” were created to have highly scalable/repeatable business models, which is great for their shareholders, but not (read on...)

Pay-Per-Click (PPC) Campaign Management Tips and Techniques

Pay-per-click (PPC) advertising is the paid for ads that are shown at the top and sides of search engines search results, they are also placed on lots of websites so webmasters can generate revenue when someone clicks on an ad placed on their website. PPC advertising is an excellent way to get (read on...)

Email List Management – What is List Segmentation?

1.  Prospects vs clients You always start out with a list of prospects, but in time, most of these prospects will turn into clients. You wouldn’t want to be sending the same promotional email to a client that you would to a prospect. Once a prospect graduates to client status, they (read on...)

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. And when the conventions of punctuation are ignored, readers tend to become confused. As I teach every single one of my clients, the point of (read on...)

Use the

Type “email etiquette” into the search bar of any popular search engine and you’ll get over one million hits. Because email is used so broadly, it poses certain problems for the professional who is attempting to communicate well. Any of those over one million hits will tell you the benefits (read on...)

SEO For Social Media

Those who are aware of the importance of search engine optimization will definitely agree that it helps build and drive traffic to a site. Similar to that concept, there is a new concept of driving traffic to the site through social media. Basically social media is a platform that brings together (read on...)

What is SEO (Search Engine Optimization)?

In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site. By many people, SEO is considered to be a part of (read on...)

Content Management and Search Engine Optimisation

There are a number of Search Engine Optimisation issues to consider when looking at deploying a content management system. This article looks at the key issues related to optimising a site and the specific requirements from your Content Management System. Page Name, Page Descriptions and (read on...)

Basic Linux For Ease of Use and Management of a Hosted Website – Getting Started!

Welcome to the beginning of a path to simpler website administration! This article is the first in a series aimed at the average user with the average hosted website; someone without a vast amount of hyper-technical knowledge about the guts of the internet. We will see that utilizing the more (read on...)